Analysis on the product model and marketing characteristics of American host business

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Since I chose the host product of the United States, I feel the world is flat. But at the same time have to let me reflect, why I will roamed, and do not choose the domestic host service? Is it due to product quality, price/performance or marketing? Today, he's online from the consumer point of view to analyze the reason:

Product Design:

The United States has a lot of host, such as: Lunarpages, GoDaddy, Hostmonster, and so on, their products are mostly 7, 8 kinds, but the mainstream is basic hosting base type, rely on this product to pull popularity. The product is designed to look very tempting:

Let's take lunarpages for example to see its basic hosting product content changes:

1, last year (2007): 300G flow/month, 150G storage space, space independent domain name Web site 11, two-level domain name site 999, docked domain name not limited. Price: $7.95/m, Discount code available.

2, the beginning of this year: 3000G flow/month, 1500G storage space, space independent domain name site Unlimited, two domain name Web site, no limit on the domain name. Price: $6.95/m, Discount code available.

3, the second half of this year: Flow Unlimited, storage space, unlimited space, independent domain name Web site, two domain name, no limit to the domain name. Price: $4.95/m.

and business hosting products, Price: $21.95/m. Although the price is much higher than basic Hosting, but the traffic is only 1500G.

As a result of foreign virtual host are limited CPU-oriented, traffic permits a large or unlimited, but in fact, the site traffic to a certain extent CPU occupancy will certainly exceed the standard, and then have to upgrade.

In addition, for each user's actual place site number, occupy space, traffic, they should be investigated.

General web site traffic will not be too large, they provide space in the tens of thousands of of thousands of IP per day, the CPU will not have problems (also with the selection of construction procedures related).

I reckon, on average:

Average user monthly actual traffic should be in a few G more than 10 g, up to dozens of G. Hundreds of thousand G's very few.

Occupy space is generally up to more than 10 g.

Few people build dozens of stations. Mostly a few. Station too much, if the flow is very large, the CPU must exceed the standard, and finally is Perkins.

As can be seen from the above, although their promotional conditions are so tempting, but each user actual use of resources is far less than propaganda. In other words, the cost they actually pay is not big.

However, foreign server and software optimization performance will be better than some of the domestic IDC, the same CPU limit, can withstand greater traffic.

The domestic IDC should draw on the foreign product design, through the investigation analysis, the good plan product line, certainly may enhance own competitiveness.

Second, marketing characteristics:

1, the Marketing Alliance plan, namely affiliates plan. Most of the IDC has affiliates plan, you become his user, he will invite you to join the Affiliates program, as long as a customer through your ID referral link to buy success, there will be up to dozens of dollars of commission return. This has attracted many websites and blogs to recommend his host products globally. Even have a special website to do shopping guide, purchasing, as the industry.

2, the spontaneous Word-of-mouth marketing, because users use, feeling cost-effective and quality are good, will be recommended to friends to use, will also write comments in the blog to increase the visibility of these products.

There are also some websites to pull the search engine's browsing, will also forward some discount code. This has formed a kind of spontaneous word-of-mouth marketing atmosphere.

Third, customer service features:

Foreign host business is not like the domestic IDC, through the online Instant messaging service, they do not. Only telephone, mail, Support Ticket. Support ticket is the online question and answer, and the mail service is bundled. I feel good.

Because of the large number of IDC customers abroad, through the online Instant Messaging service is not to cope with, but will reduce satisfaction, and through the support ticket system, different problems have different departments answer, will be more professional. Although not online, but also more timely.

In addition, the performance of foreign host, good quality, very few problems. Through my experience, basically do not rely on customer service, can be used smoothly. It seems to provide high-performance, quality products, although the cost will increase, but your customer service, maintenance costs are greatly reduced, in the case of higher personnel costs are more valuable.

I hope that the domestic IDC can more analysis of the product model and business model of IDC, at the same time, for reference to its customer service and marketing model, for domestic users to introduce more high-quality, high-performance, cost-effective products. Let our products can also make the country, enjoy the benefits of the world level, not just opponents.

Start in: Abdul Online www.updu.com.cn