Analysis on the promotion methods and elements of cosmetics shop

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The promotion of cosmetics shop is like training war, with the same climate, geography, people and three elements.

At present, many 7474.html "> grassroots webmaster have started to use shop system, began to carry out b2c/c2c mode of operation." Here as a novice, to explain my cosmetics shop promotion road. Hope to do shop friends help.

Seoer "content is king." Content for Wang extension of the focus is the user experience, shop is also so, online shop more like the stars, how to be in many shops stand out.

Shop external decoration (people and)

1, in the purchase of cosmetics, is rarely a single piece to buy, are to buy a few or even a suit. We have to stand on the user's point of departure, first ask the buyer's skin, and then according to the skin to choose cosmetics for buyers, so that buyers feel in the virtual network also has a good service.

2, also want to know what the buyer is now using the cosmetics are not satisfied with the place, as the shopkeeper we can introduce their own shop suitable for buyers.

Shop itself decoration (geographical location)

Then it's time to start by our website itself. A lot of MM in the purchase of cosmetics is a variety of purposes, such as acne, water, sunscreen, whitening, and so on, and is not simple to buy cosmetics to smear so simple. Therefore, the navigation of the site itself is an index of the purpose of the user's purchase.

Cosmetics by use Category:

1, Bathing Category: Shampoo, facial cleanser, shower gel, etc.

2, Skin Care Category: Toner, moisturizing lotion, hand cream, eye cream, etc.

3, Make-up Category: Eyelash oil, lipstick, eye shadow, nail polish, etc.

4, Hair Category: water, mousse, baked ointment, etc.

5, Efficacy Category: To spot, acne, sunscreen, weight loss and so on.

The second is classified by brand.

Here, to emphasize that for buyers timely delivery of this is also very important, you can increase repeat customers, buyers buy your baby at the same time, he will have a look forward to the heart to receive the baby immediately. So good logistics is equally important.

Timeliness and seasonality of cosmetics (timing)

Cosmetics also need to see the day to eat. Different seasonal, customer groups of cosmetics demand is also different. For example, in the winter time may use whitening moisturizing a bit more, sunscreen may be very few people to buy (this should be noted that your regional market does not represent the whole quote). We're not going to use sunscreen in the fall season, but the temperatures in southern Hainan are still high.

Cosmetics also have shelf life. This is a disadvantage. So in the marketing need to pay attention to is 0 inventory.

Marketing means also need to understand in the operating at the same time to sell, brand management is often more important than sales, which is well-known Word-of-mouth marketing.

OK, today's cosmetics shop to promote the big training to the end, the last to bask in my shop:

http://shop59808525.taobao.com/(http://www.33500.com)