Analysis on the promotion of news websites

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1 Purpose of website promotion

1.1 Increase website Traffic

1.1.1 Direct Boot Flow

1.1.2 Increase search engine traffic (SEO)

1.2 Website Brand Promotion

1.3 Website Product Promotion

2 Extension Methods Analysis

2.1. Website BD COOPERATION

2.1.1 Advertising swaps (flow swaps)

Traffic interchange is generally to the effect of reciprocity, then we can export traffic to other sites.

2.1.1.1 Guide Flow effect: In the advertising interchange, the flow effect of the text chain is relatively strong. Therefore, if you want to play a more obvious click effect, it is best to project the planning and promotion of the main, you can use appropriate inductive advertising words.

2.1.1.2 if the site or site products for the theme of the picture ads, mainly play a role in branding, and the number of clicks will generally be relatively low.

2.1.2 Content cooperation

The other side in the text to join our links, which is equivalent to increase the site outside the chain, play is to enhance the role of the site weight, and this part of the link is generally not to attract direct traffic.

2.1.3 Navigation Abstracts website cooperation

This part of the site's nature is that it can bring direct traffic to the site, but this part of the site's demand base for cooperation is generally flow and money.

2.1.4 Links

The usual links are for two purposes:

2.1.4.1 enhance the page weight: link strokes text for the Site page title, there is no fixed push a keyword.

2.1.4.2 Promotion page keyword weight: link strokes text for the page main push keyword, facilitate the promotion of the keyword in search engine rankings, such links to the site more favorable.

This kind of link can be used in the form of a cross exchange link, for example, I have a section of the channel has been stopped, but this section of the channel page also has PR, you can use this part of the page link to exchange links to the other side of the page we need to push. Targeted to do a high flow of words, is an effective way to improve the site traffic. But because of the nature of our website news site

2.1.5 Channel co-construction

Channel building is the advantage of other sites to make up for their own content of the site, according to the agreement between the two sides, in terms of content, flow, funds to take.

On the one hand is the demand content or product:

For example: Phoenix real Estate, technology, it channels and SouFun, Tenkine, Zhongguancun and other cooperation.

The other is to provide content or products:

For example: Exciting network and other video sites to provide video content.

Promotion of 2.1.6 soft paper

2.1.7 Pay Promotion

2.2 Content Promotion

2.2.1 Blog Promotion

In the major portals to establish a certain blog, through a number of Web site-related content in the blog to promote the site, such as: news and related comments. Its role has two: one is to direct the web site traffic; second, in the blog article to add a certain keyword, to play the role of SEO keyword optimization.

The disadvantage is that you spend more time and energy.

2.2.2 Forum Promotion

The Forum promotion and the blog Promotion Way is similar, mainly aims at some hot news, the exclusive news, the topic and its related comment in the Forum release to carry on the promotion. More quick.

2.2.3 Advertising Promotion

Through the text chain and other advertising to promote the content of related topics.

2.3 News Planning and hype

News website Its core is the news content, new news and uniqueness is the competitiveness of the site, a successful news planning and speculation can bring site visibility and a large number of sites outside the chain and web traffic.

2.3.1 Event Planning

Can be online under the combination of activities, such as: draft, essay contest, award-winning questions and so on activities.

2.3.2 News Hype

Exclusive news, can arouse the netizen interest, the massive participation news.

(1) Hot spots

(2) Fresh

(3) Question: controversial

2.3.3 Business, industry website and other cooperation

With the business of the news hype, but also a means of profitability.

To promote the planning with the news.

2.4 Line Promotion

2.4.1 Industry Conference

Participate in various industry meetings, such as: media meetings, Internet conferencing, increase the visibility of the website industry, news exposure rate, to promote the effectiveness of the site brand.

2.4.2 Friends Party

Gather some netizens to party, enhance the interaction between the website and the user, collect the Netizen to the website improvement opinion. This part of the activities can be launched through blogs, forums, the specific form can be a spontaneous gathering of netizens and the company invitation form.