Analysis on the pros and cons of the talent net promotion channel

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As a talent network operation, has passed the wine is not afraid of the deep alley era, therefore, do a good job of promotion is to open the local market and even the important link in the network market, with the author in the talent network for nearly two years of experience to analyze, the following channels produce the effect is not the same, comprehensive analysis of pros and cons, can be targeted, Put advertising in front of the people you need to produce the best benefits.

The first is the release of press releases. This is the most important and the most effective. In addition to editing the weekly "Talent News" newspaper, another important job is to provide the local media with a press release, that is, the soft wen. Whenever there are important job fairs, such as the start, the headhunting, 51 Golden Week, graduate recruitment month, etc., will invite the media to the scene to interview, provide the corresponding draft, and the text of the important data statistics and other information is the focus of media attention. At the end of each job fair there will be more than 10 media release press releases, there are "migrant workers shortage" of the press release has been reproduced by foreign media, the effect is very obvious. This promotion of the way for brand awareness is also very helpful.

The second type is radio broadcasts. Radio broadcasts targeted the group mainly graduates, but from the actual effect is relatively poor. Because the times have changed a lot, the radio this way for many students is not the preferred form of entertainment, but instead to the internet is the biggest pastime. Therefore, this advertisement each month needs to spend 2000 yuan to cast out is equal to is wasted, after the investigation analysis, finally chose and the radio termination contract.

The third is the release of paper advertising. Every time before a major job fair, a two-stage ad will be put into the southern Metropolis Daily, such as a headhunter. Because after analysis, many senior white-collar also has the habit of reading newspapers, such advertising methods in the post-statistics report also has dozens of people through this channel to understand the information, therefore, the effect is good.

The fourth is the distribution of leaflets. This way is the most direct, but also need to spend a lot of manpower and resources. During the major job fairs or off-season, will be issued a hundred thousand of leaflets, through the Bai salesman to three counties to distribute, the main distribution is in the compulsory market, supermarket door and other people flow more concentrated places. This way because the coverage of a wide range, delivery of the crowd will involve all walks of life, such as technical staff, waiters, white-collar, students and other groups, so the effect is more obvious.

The fifth kind is the advertisement of talent net. The homepage of the talent net will focus on the content of the job fairs as far as possible through the rotation of the way to show, because many job seekers have taken the online resume, so the way is very targeted. All right people are not landing talent network, landing talent Network is often to find work, so this channel is so far the most lethal mode of promotion.

The sixth kind is the mobile phone message mass. Before each activity, the number of mass mobile phones will be more than 100,000, if it is already registered in the Talent network members will receive such a message, so, if there is a suitable way to recruit, and just in the search for a job in the crowd will come to the scene to find a job.

The seventh way is through the recommendation of friends and relatives. For example, a friend just received this job fair information, thought of a friend of his own job, will tell him that the effect of word-of-mouth spread out.

At each major job fair site, will be a spot check on the channels through which candidates are informed of job fairs, the fifth to seventh way is often accounted for the largest, the cost of investment is also the lowest, so it is the most important way of talent network.

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