Analysis on the prospect of the bank's electronic Business

In the 2013, the traditional economy gradually has the trend of electronic business and Internet. Banks in this is also not spared, "balance treasure" as the representative of the Internet financial forces will its impact of the pieces. So how can banks end the situation and not be defeated in the future? Banks, of course, have their own initiatives. Following the introduction of a Peer-to-peer lending platform, ICBC and the Bank of communications have also launched their own electric platform, some people are skeptical, the bank is now living well?

The purpose of a bank to do electrical business

Mainly three points, data, intermediate business income, boosted stock prices.

First, and most importantly, banks are doing electricity to accumulate the real data of small and medium-sized enterprises, using these data to make decisions for loan business. As we all know, small and medium-sized enterprises are more difficult to take loans from banks, an important reason is that banks can not judge the real operation of small and medium-sized enterprises, it can not be the risk of loans and benefits of accurate judgments. Speaking of this, we understand that the bank to engage in electricity, mainly to the SME data. To be more specific, what kind of data is valuable? The transaction frequency is high, the number of trades is much, the amount of the transaction is not too small, the 2B and 2C transactions have to be done;

The second reason for the bank to do the electricity quotient is to increase the intermediary business income. The intermediary business income of the bank, in short, can be understood as the income of the bank. Under the impact of Internet finance and interest rate marketization, Bank's deposit and loan interest spreads are narrowing. Before the deposit interest rate marketization, whether the business or the product can produce the stable intermediary business income, has become each bank to ponder the matter. If you can do the electric business platform to create a stable intermediary business income, is also a wonderful thing.

3rd, telling stories, boosting share prices. This is not much to say, look at Ping An and Minsheng's 2013 share price to understand what is going on.

SWOT analysis

Strength (advantage): The advantage of the bank is that the user at hand is much more than the average self-made electric dealer. As long as in the bank's official website drainage, the traffic of the electricity merchant website can guarantee.

Another advantage of the bank is that more money, the advantages of more money can be on the electronic business site for large-scale publicity, but also can attract excellent technology and operational talent, to ensure that attracted customers have a good shopping experience.

There is also an advantage for banks to attract quality products for sale. The bank has enough grounding gas, each account manager of the company has enough understanding and good relations, the Bank of the electric business site before the line, the head office yell, the branches reported some qualified enterprises to sell things on the platform is not a problem.

The last advantage is that banks can handle the payments themselves and provide additional financial services for businesses and consumers, such as consumer loans based on credit card installments, supply chain financial services or credit loans for small and medium-sized businesses, and sales of vehicle insurance for car buyers. Through the provision of additional financial services, the relationship between banks, businesses and consumers will become increasingly close to form an ecosystem. The more frequently the financial services used by the merchants and consumers, the stronger the competitive advantage of the banks.

Weakness (disadvantage): banks from the establishment of electricity business platform, there is a problem is always around: how to ensure that the operation of electronic business platform risks, such as fake and shoddy products, consumer disputes will not harm the image of the bank itself? With the experience of the author's work in the Bank, The worry is that many banks have been slow to operate innovative businesses like electricity dealers. Therefore, the bank in the selection of commodity category, should be as far as possible to choose standardized, popular, high customer price products.

At the same time, because of the conservative behavior of banks, the banks must have some characteristics such as conservatism, weak competition and lack of wolves. This is determined by the genes of the bank's electrical quotient, which is difficult to change. Therefore, the Bank of the electric business in the positioning of their own, do not directly to Taobao, Alibaba, Beijing-east and so on, China, but should be differentiated competition, from the user payment experience, financial services, such as quality breakthrough.

Opportunity (Opportunity): On the one hand, the electric business is still developing at a high speed. In the next 3-4 years, the industry will continue to grow at more than 15% per cent, according to the research report by Eric Net. On the other hand, the traditional enterprise "net" situation is huge, some enterprises "net" early, the information level is high, has relied on the electric business to make a basin full of, some enterprises but "net" have doubts, the delay net, these are opportunities.

Moreover, in the next few years, SME financing difficulties will not be fundamentally changed, enterprises have an urgent need to operate in the banking industry, so as to reduce the threshold through bank loans.

Threaten (threat): Taobao is the expansion of electric dealers, after the expansion of the Beijing-east listing, other electric platform with strong financial support after the strong expansion. The marketization of interest rate leads to the contraction of the operation caused by the rapid decline of bank profits.

Analysis of several models of bank electric quotient

1 to the Construction Bank "good and financial business" as the representative of the "big full" mode

Said good and financial business to go is "tall" road, because the operating costs "high", the site scale "big", Commodity category "whole". Platform is divided into two, a good business mall, the main small and medium-sized Enterprises business-to-business, one is good and personal shopping mall, the main small and medium enterprises to sell things to ordinary consumers of the model. From the business model, CCB through good and financial business replication of a "Alibaba" and a "Taobao."

From the flow of view, according to Baidu Index, "good business" as a key word, the key words in nearly six months has been stable in about 1000 of the search index. The "Construction Bank" of the search index is about 102000. According to these two data inferred, through the website of CCB to jump to good business conversion rate is about 0.98%.

From the trading volume, according to the bank's earnings, as of the end of June 2013, "Good Business" 2013 trading volume close to tens of billions of dollars. Conservatively, the annual volume of transactions in 2013 amounted to 15 billion, up 328% from 12. In the business platform, the highest sales of the five categories of goods are: mobile communications, motor vehicles, notebooks/machine/flat, furniture.

From the point of view of financing, 13 merchants through the Enterprise Mall financing amounted to 3.907 billion yuan, according to 1% of the deposit and Loan interest Difference (hereinafter referred to as "spreads") calculation, can bring income 39 million.

Comment on: Construction Bank This "tall whole" strategy also on the state-owned four lines plus can play the turn. From scratch to build a mall, the process of operator City is definitely a process of burning money. However, after the platform into the formal, the bank's SME business will gradually taste the sweetness-through the platform can be low-cost access to customer data, with customers to establish a stronger relationship, improve the efficiency of loan approval.

2 "Small but Beautiful" model represented by Everbright

In the banking sector is not a high-profile Everbright bank in the E-commerce attempt is very avantgarde: 2013 launched the "Yaoyao payment" mobile phone app, the main personal water and electricity coal network of small payment; its official website of the online mall has sales finance, insurance and other eight plates, and even the O2O concept of the Sun E car, Sunshine E buys gold two plates.

Said Everbright Bank's electric business "small and beautiful", because if you take its business and good business compared to the sale of less products, more can not be compared to the cost of investment is necessarily less, but everbright for the niche market to launch targeted products strategy, if implemented properly, for small and medium-sized banks, is absolutely a very "beautiful" thing.

Because it is difficult to query the Everbright business traffic data, the author can only pick a few more typical business analysis.

Everbright Bank "Sunshine E Car", signed around about 100 car sellers. Everbright Bank card customers through the online booking, store credit card payment method to buy car, can enjoy 10,000 yuan to 20,000 yuan of different amounts of car concessions. "Sunshine E Car", for car dealers, can rely on Everbright Bank customer resource advantages, reduce marketing costs; for consumers, can buy vehicles at preferential prices, for banks, on the one hand, to consolidate and promote the relationship between the bank, on the other hand, can be "Sunshine E car" as a marketing cut mouth, To Car buyers marketing vehicle insurance, credit card staging, car loans and other business. It is the sellers, consumers and banks to win the three-party.

Banks have been diverting to car dealerships through the Internet, as did Bank of America on the other side of the ocean. Bank of America added an online car purchase service at the end of 2010, with more than 4,000 dealers selling cars on the bank's network platform.

In addition, Everbright Bank of other electronic business, the network can be checked on the Everbright Bank, "Sunshine E Purchase Gold" business. According to the Shenzhen Business Report, opened for several months, through the Everbright website to raise the total number of more than 70 kg.

Comments: The use of their own customer resources and payment facilities, cut into a subdivision of the field, the promotion of trading volume, to help third party merchants to enhance trading volume, while attracting customer consumption, while driving the surrounding financial products sales, to Everbright representative of the "small and beautiful" model can be so summarized. The model input small, quick results, recommend all types of small and medium-sized banks to follow. Small and medium banks can exert a lot of fields, tourism market, with the travel margin, accident insurance, ticket payment marketing, real estate market, collateral, property insurance marketing, education and other life services market, can carry out credit card staging business marketing.

Last Words

From an economic point of view, the Banking department does not have the comparative advantage: and the pure electricity quotient ratio, the operation does not fight the family, and the entity Business Enterprise compares, the supply chain does not fight the family; The bank's only advantage is that there is more money, but you can't expect to spend 1 billion on 50 million users. From this point of view, I am not optimistic about the bank of the electrical business to go The path of "tall and full". If you want to do small micro-loans through large data, you can first through the road to the tuition fees, accumulate experience, better and the major types of electric platform cooperation-electric business platform to provide large data, banks to use large data lending.

Another mode-the "small but beautiful" model represented by Everbright I am very optimistic, but sincerely hope that these categories of products are not only the 13 Everbright Hong Kong listing for investors to tell the story of the small props. Compared with the passion of the electric business, the banking sector is as lifeless as the herd. The Internet wind blows, anyway, I still hope to have a few head like, dance the different dance steps, to this electric business lake bring some different surprises.