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Analysis of the page ranking algorithm of the three main
search engines
Search engine algorithm is the core of the search engine technology secrets, but also every SEO personnel want to understand the problem, but such a core confidential nature can not be completely revealed, so the search engine ranking algorithm has become one of the topics of search engine optimization. Three English mainstream search engine Google, Yahoo and MSN Web page ranking algorithm, for a site by the quality of other sites and the number of links, are considered to be the site in the search results ranked important factors, However, the Search engine page ranking algorithm for the quality of the site external links and other factors may have a certain difference in weight.
, the US search engine marketing company Fortune Interactive, recently published a study to analyze the ranking algorithms of the three major search engines, Google, Yahoo and MSN. The following is a new competitive network marketing management consultant Select compiled Fortune Interactive research findings on the importance of external link factors in the Web page ranking algorithm.
three major search engines on the Web page ranking algorithm external link factor importance evaluation
Value Rank
Google
1 quality
for external linked sites
2 Site Content topic relevance
3 external link website title keyword
4 Link Text
5 External link Quantity
Yahoo
1 quality
for external linked sites
2 Site Content topic relevance
3 Link Text
4 external link website title keyword
5 External link Quantity
MSN
1 quality
for external linked sites
2 Link Text
3 Site Content topic relevance
4 external link website title keyword
5 External link Quantity
The results of
Research show that mainstream search engine for external links in the Web page ranking algorithm is similar to the basic elements, although different search engines on the weight of various elements have a certain difference, the three biggest common point is that in the assessment of the importance of external links, the most important external link to the quality of the site itself, At the same time the least attention to the number of external links.
In addition, Fortune Interactive research also found that search engine optimization has been more and more important, through the large enterprise search engine marketing strategy of the gradual change can reflect this trend. Fortune Interactive found that in the past 24 months, most of the world's Fortune 1000 companies have put Pay-per-click Search Engine advertising, and over the past 6-12 months, the same Fortune 1000 companies have started to invest in the site's search engine optimization. It is based on the development of enterprise Network Marketing Environment Evolution Analysis, in the recent publication of the "Search engine marketing" book, the author Feng Yingjian stressed: each site should pay attention to search engine optimization, each site must pay attention to search engine optimization (of course, through the standardized site optimization to achieve the goal of SEO)!
