Analysis on the ranking report of domestic social media sharing data in the May 2013

At present, the domestic social sharing tool provider Jiathis recently released the "May 2013 domestic social media share data ranking report", and the specific analysis data are as follows:
1, Sina Weibo, QQ space, micro-letter three media sharing trend overlap overlapping

In May, at the end of the month showed Sina Weibo has surpassed the QQ space, thus leaped to share the top priority, and this is jiathis on the line Sina Weibo and QQ space two share media, Sina Weibo achieved the first time beyond. As a new media, micro-letters in the online after the owners are also loved by owners, and jiathis backstage data show that in this month, the ranking of the three media share ratio in the constant change, is simply full of leapfrogging posture, perhaps this is no longer just SNS media and community rivalry, There are also mobile and PC-side against each other, and in the next days, the trend of the three major media will show what kind of status, it is to be seen.

　　
2, mobile end to share the main life services, electric business mainly shopping

In January, jiathis on the "Love Sharing", China Unicom "wo+ sharing", "mobile phone Express" between the share of the user sharing analysis, and with the mobile end of the media interface: micro-letter, mobile microblogging and so on, jiathis for mobile end sharing content is also analyzed , and the results show that: mobile end sharing mainly in life, electricity business shopping, accounting for a proportion of 37.46%.

　　
3, the female fashion category, the music video class dissemination power further strengthens

10 poor-quality content sharing comes with a few effective reflow, return traffic has always been a topic of concern to everyone, while in different types of sharing sites, women's fashion, music and video class sites, return traffic has been relatively high, jiathis analysis between January and May, the return of data found, Women's fashion, music, video, such as the spread of the power to further strengthen the average one share can bring 3.3 times, this and the usual hot event reflux almost flat, the dissemination of the intensity is generally visible.

4 May share the list of specific rankings change

May share the list of specific rankings change: Sina Weibo rose 1, QQ space down 1, Tencent micro-blog up 1, everyone down 1, happy net up 1, Sohu Weibo down 1, QQ friends up 1, watercress down 1, beautiful said up 2, Mushroom Street up 2, Baidu search hidden down 2, Friend net Drop 2, Facebook, Baidu Space, MSN re-enter the top 20 share media list.

Noun Explanation:

Share: The number of times users use jiathis sharing tools to share a page with a social media

Return to traffic: After sharing a social media, users click the Share link to return to the share page browsing times

Share ratio: share of a social medium in a single month, as a percentage of the total share of total social media sharing

Share reflux Rate: return flow/share = share reflux rate (this data can reflect the social communication ability of the website)