Analysis on the reason of the difference of the website traffic change

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I recently found that their web site http://www.njqzxjzy.com traffic changes are very large, now share the difference between the large number of reasons:

1. Holidays

Believe that at the beginning of February because it is the Spring Festival Day flow and normal flow differences can be found that the site's traffic will be due to the holiday has a great decline and rise, I believe we can find. Usually the flow of the holiday when there is a regular, the site will affect all traffic, but will not affect the quality of traffic, because the customer is fixed, we can record the flow of change, for analysis of web traffic is helpful.

2, the industry has a light season

Affected by the holidays, the industry's light season also has some impact, such as the recent peak of the spring festival, such as air tickets, train tickets, car fares will be affected by the holiday needs in advance, I believe that at this time the site traffic will soar, such as the plastic industry in the spring and winter is also the This period of time flow fluctuation is also very normal.

3. Promotional activities

Website Marketing promotional activities can attract traffic, when the activity began to believe that the recent period of time flow changes will be very large, the end of the flow of activities are normal phenomenon, through outdoor poster promotion when the end of the event may be the flow of the channel mass reduction, friends should do a detailed record, Record which traffic is normal which traffic is not normal, which traffic is paid, which is not paid, record is one of the measures to measure the effectiveness of activities.

4, Hot event impact

For example, what are the latest hot events, we also send a related article on the site to intercept the flow of people's events, I wrote a "Xiao Yue Yue incident article" the same day to bring the Web site traffic has more than 400, although not much, but enough to prove that hot events can attract click traffic.

5, the website revision page adjustment

Site template replacement, channel increase or decrease, column adjustment etc are willing to the Web site traffic impact, perhaps we will question why adjust the layout will also affect the flow, because as a promotional staff, keyword density adjustment will affect the layout of the search engine rankings, the ranking fell the flow of less, I believe we will have experience.

6, the impact of the server

Server crashes, can not open the Web page will not open, I believe that the resulting web site will not open, traffic statistics are not available, we are aware of, so in the selection of service providers are very important, because the server caused by the instability of the Web site traffic to the impact of the site is also to note.

7, the impact of website statistics

A few months ago found that sometimes cnzz statistical problems, the morning actually did not have a bit of traffic, a few days in a row, added another statistic found to be cnzz problem, so it is also recommended that children's shoes can not be installed on the website 2 statistical tools.

The above is my website traffic changes Abnormal statistical overview, write bad please forgive us.

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