Analysis on the reason of website down-weight and its solution

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Since the middle of June to the present, most of the ranking of the site floating very large, for this phenomenon many friends judge for their own site down right, the final result of this revision of the site to drop the right, from the data to analyze, most of the site down the main reason is Baidu itself adjustment. In order to avoid the next occurrence of similar things, this paper records the reason for the site to reduce the power of judgment and solutions.

NO1, Baidu Adjustment

When your site has not done any adjustment, no reason to decline in the ranking of the site, traffic decline, you do not rush to judge their own site is down the right, it is likely that Baidu algorithm itself to adjust and lead to a large floating site rankings. Then Baidu algorithm adjustment there are several anomalies.

First: The data on the SEO data will be generally abnormal, SEO data vane is through the daily sampling of 100,000 site analysis of the data, relatively accurate.

Second: Love Station tool of the key words floating data, you can analyze your site keyword overall floating, you can also analyze other site keywords overall floating data, more than a few peer data, analysis of a number of different rows of data, can determine whether Baidu adjustment.

Third: Baidu issued algorithm adjustment bulletin, such as Baidu Green Luo algorithm told us, when the Green Luo algorithm launched, many sites are mistaken for the green Luo algorithm and down the right, then the site natural recovery.

NO2, website attacked

Maybe your site has been attacked and you have not found, but does not mean that your site has not been attacked, many gray industry will steal your website folder to make a page to use your weight to promote his products. There are many sites in your page to add a dark chain, and other means, here suggest you do a good job of automatic backup site, when you can not solve the problem, you will be able to fully recover all the data, while the installation of Web site online monitoring system and other security measures.

NO3, website adjustment

Site Adjustment is the most worried about whether it will be down the right reason, in fact, Baidu's algorithm is recommended to improve the experience of the site to get rankings, but most of the site revision is completely replaced the industry, or directly created a site including the database template program all replaced. Here to remind friends, before the revision, please list after the revision and before the revision of the contrast, the advantages of the revision, the advantages of the revision, and so on, here do not recommend the replacement of URLs and database articles. Of course, if you are prepared to build a new site for long-term development, so can be a new transformation, but I suggest you change a new domain name to do, will be the old domain name 301 to the new domain name, when the domain name inherits the weight of the old domain name, is very easy to pass the examination period of Baidu.

NO4, be overtaken by opponents

This is not used to reduce the scope of power, but by the competitors beyond the rank of an optimization is a decline without improvement will not increase the reason, in the face of this problem we can try to adjust the site.

Improve your needs and experience: the main reason to be surpassed by the competitor is because of the change of the website ranking of the users, when the summer search for the basic appearance of the women's clothing, winter clothes will naturally appear, then we need to improve the needs of the word, analysis of user needs, improve the user experience.

Website details are not enough: the site details contain a lot of content, such as: the speed of the site, robots, nofollow, sitemap, h tag, TITLE, Alt and so on. Who will do the experience, who will do the details that is better than who is perfect. For these basics, I will not explain how to do, you can search in this blog to read, or click on the relevant reading.

Summary: The site appears rankings drop, traffic decline. Please do not hand-cheap, careful analysis of this article before doing the operation, it is likely that you are in the analysis, the ranking has been restored.