Analysis on the reasons for the decline of tourism websites

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Contact the travel site to do the site editor has been one months, for travel probably have an understanding. But there is still a lack of travel websites. Today, the company's website appeared a little problem, some Xu depressed, but things still have to be solved, therefore, have to carry out a summary of understanding.

Company in Shenzhen, the main customer group is also Shenzhen region, but the Shenzhen side of the tourism competition is too big, take the "Shenzhen Travel Service" This keyword, the promotion of a single Baidu has almost accounted for the Baidu Homepage page:

Back there, it's too long. Believe that the price of this keyword is not low. The company has been relying on optimization, ranking is even on some, but the overall collection situation has not been improved, but is a decline. First show the company's website:

Next is today:

Yesterday is Thursday, Baidu every Thursday will be updated on the site, but this time the amount of brush is really big, and yesterday's content or original majority of it.

After the discussion with friends in the group, summed up a few questions:

1, the homepage update quantity is not big

Most of the domestic tourism sites, although the form of different, but basically through the rich travel information to increase traffic, through the travel notes, Raiders, sharing to increase user experience, improve user stickiness, and then converted to the corresponding benefits.

This biased towards the community, and our site is the main line, the first page of the changes are only information type changes, little change, we clearly, Baidu for the collection, the home page included more advantages, but the home page changes are not large, to crawl content may not be too frequent. Therefore, there are disadvantages.

2, the homepage keyword density

Baidu most value face work, home content is very important, the content of the home page should be reasonable rich site target keywords. Homepage to call some article page, the basic criteria is that reasonable section of the key words, to ensure that the user does not conform to the premise of browsing habits layout, do not deliberately to pile up. Therefore, our home page did not deliberately to stack, so it became a home page keyword density is very low.

3, peer links may be problematic

Exchange of links, yesterday see no problem, but this morning found that after the drop, immediately looked at, found that the friends of the chain, there are two or three not Baidu home page, there is a 505 code error problem, directly contact them, inform a sound, first removed, the appropriate time to cooperate again.

Change friend chain situation: With jump, have JS code jump, there are nofollow tags, iframe frame, robots file to the station can not be transferred to the weight, perhaps there are some problems of the station will pull your station.

4, the site is not high weight not the original collection is not good

Baidu every Thursday to the content of the site included rectification, usually included too much repetition, weight is not enough other sites high, then, the content will be brushed off, the site will not be very good included.

According to the above situation, this side has formulated some plans, from what aspect?

Home this piece of words, the current company in the promotion of keyword efforts, so the plate is not change, therefore, the next stable down to see if the appropriate rectification keyword, the brief keyword competition is too big, so the long-term development, can do more long tail keyword, similar to We are doing tourism, then the whole "Shenzhen to Hong Kong tourism" and so on. In this way, looking for the customer's intention is also very accurate.

Friend chain this aspect, at present our website has 40 friends chain in the homepage display, carries on the mold version The adjustment, will be able to show more to come out, generally speaking, achieves 50 or so to be superior, looks at at least one or two times a week the friend chain situation, the collation drops the unsuitable friend chain. Outside the chain of this is to the major forums, blogs, supply and demand information, such as travel information, soft text, the intention is not obvious. Can not let a person see is advertising, help users solve some problems or introduce some travel lists and so on, leaving contact at the end. And in the efforts to do Baidu's experience, Baidu Encyclopedia of these content, some difficult, after all, the tube is very strict said.

Content, now the most important is in the original and Taobao find, Taobao travel is our preferred way of choice. The content of the false original.

The site is still in the rectification, the next to see how the mother in the end, slowly observe. Do the website, not in a hurry, when you understand the situation of Baidu, and then according to Baidu to rectify, then, probably not too big problem.

This article source: Shenzhen travel Agency http://www.shenzhentrip.cn/news/5535.html Reprint Please specify, thank you!