Analysis on the semi-ripe of "giving net" to Station Street stationmaster

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Recently, everyone has been the uproar, is that Station Street webmaster.

First, we all appreciate his courage and determination, which is what entrepreneurs need first.

In terms of hype, this is a very effective hype, may even get some investment, make some friends, like the previous period of the "Tiger Valley" of the SEO competition, a group of friends said, such a game, no master to participate in, no significance, just hype. So I said, this game, no matter how the result, can cause some people in the group discussion, then his hype is successful.

These days often go up to admin5, see a lot of people pk this webmaster's article and message, or that sentence, his hype succeeded, this move will accumulate a lot of valuable resources for him, as an E-commerce site, this way can really rely on webmaster Personal news quickly established the credibility of the site. Then went to his network, a cursory look at his project introduction, demand and some related introduction, most people think so: is an easy form of the station, the domestic Chen Slag project, the domestic did failed, he still want to do? To tell the truth, I saw from the admin5 "carrying billboards on the streets, difficult to walk on the entrepreneurial road webmaster" This article, I jump directly below to see his project, but also dumped a sentence: naïve. Then I said to my friend, if I were an investor, I would not vote for him.

China's national conditions are not suitable for easy to type of website development, as dollars put forward the concept of WEB1.5, here is not to discuss my disagreement with his FA, but this embodies a kind of Chinese internet particularity, the particularity of China's national conditions, how many foreign things directly moved to China is successful?

Recently about this stationmaster's news many, everybody writes his article, everybody in pk him. In fact, we have put forward many very valuable suggestions to him. So I carefully analyzed his position, needs and operating mode, through in-depth excavation of the description and his other parts of the description, he found that the operation of his site in fact, there are many places are more special.

Here I put my analysis out of the things and share with you, if the webmaster think I analyze things involved in you do not want to disclose the part, then you can contact me: Mountain Wind, q:84694553,email:happywind555#gmail.com. If you're not, it's just a suggestion.

First point analysis, then summary:

Website Name: Give net
Website address: www.give-u.com

I. Site positioning

Compared to the WEB1.0 of the overall upgrade of the WEB2.0 website, more participatory, Consumer-to-consumer mode-oriented flagship type of personal information publishing site.

Main user group: from 90 to the beginning of the crowd, which mainly targeted at the initial stage of college students, and just graduated into the community 1-2 years of youth population

What problem does the website solve?

These words are really not very good, are very general things, I took him to the analysis: as a college student network entrepreneurship, the choice of college students group, which is normal, coupled with the many attractive characteristics of college students: the high degree of network use, new things to accept strong, digital products more high-end, a certain consumption capacity, Future white-collar and so on.

Through these conditions, can be analyzed to his merchandise positioning estimate is also related to the major consumer goods: clothing, digital products. The so-called web2.0, stationmaster know how much, what call more strong participation? Then analyze:

Second, give the net is what kind of product, how to use?

The final realization of the personal items do not need free of charge, for the personal needs of the goods to obtain the Exchange platform

And when the lower income can not meet the needs of the electronic or fashion or the latest hottest and coolest items, or if they already have a certain kind of goods and need to replace the existing goods upgrade, you can through the network of information exchange platform to find the things they need, Through some simple operation to get the corresponding points and the right to exchange for the goods they need.

Digital products favor high-end market, belong to high value products, free gift, this possibility is not high, perhaps through what means to achieve, the goods always need to exchange the equivalent, this value is not so, to exchange their own only say, direct point to point more appropriate, or need to carry out a balance through the website, This involves how to improve the exchange rate of the problem, followed by analysis.

Third, the current network has those competitors, its operating mode for those, give the network what is the difference?

Relative to the network such as the main operating model for the provision of information platform, information release for the security assessment, registered users of the main Exchange Mode for point-to-point exchange, the defect lies in the user Exchange success probability of comparison, lack of product evaluation system, the site has not been very good marketing promotion support.

From the above word analysis, it seems not ready to pass the direct point-to-point approach, product evaluation seems to have their own set, but is it reliable? Consumer-to-consumer Product evaluation problem has been a lot of consumer-to-consumer site of the important issues, including Taobao can not do have a very good system, does he really have his own set?

Summary: The initial development of the network for college students, this positioning and webmaster themselves, product positioning and site model has a close relationship, digital products are more suitable for this type of Web site, including mobile phones, computers, MP3, cameras, etc., but these products are relatively high value, the exchange of the premise should be equivalent to the case, No one would take a P800 to change Nokia 2100. Therefore, the individual Consumer-to-consumer model restricts the development of such websites. It is possible to give the net is to publish goods, and the way to evaluate the goods as a publisher to earn points, and then through the integration of other items to achieve the operation of C-B-C mode, which may be more operable.

The main market university students, this is easy to analyze also because the university students are "colony" in the form of a group, the Branch district entry, but also conducive to the collection of goods exchange, is also a method. But, everyone wants to change the useless things, then the low value of the items will be flooded with the entire site? How can the product assessment methods mentioned above be objective? How many people will be organized to evaluate? Each person's domain is different, evaluates the result also to be different, here I do not know stationmaster wants how to do, even if is puts the picture the Internet to let the user to participate in the appraisal, estimates is also difficult to guarantee.

The network in the campus to promote the way, through this analysis: Webmaster in an interview mentioned, Tenkine Xi ' an editor introduced to him in the school through each of the registered students can be free in the cafeteria for a chicken leg, and then see the webmaster this sentence: a lower discount of the backlog of goods (if your company has some inventory or backlog of goods, The net is willing to buy some goods. Can also think of this part of the product can be the first to enrich their own inventory, as well as the initial stage of the experience of the distribution of publicity?

Although the stations did not succeed, does not mean that the project did not have to do, to find the problem, think of the solution to the problem, there is room for development. The internet is only the first, there is no so-called second third, the web model of the right, the service is not part of the follow-up. The station came in also not afraid, Baidu did a postcode search, that other zip network there is no room?

The general analysis of this webmaster ideas, found that there are some places desirable. But overall, there are many problems, Ma Yun in the "win in China" said: strategic mistakes can not be used to complement the tactics. This sentence is very reasonable, to understand their own direction, adhere to do not unload to go on, when the discovery of strategic problems, the time to give up, or to give up. From this incident, I believe he also earned enough attention for himself, and may get more resources, only hope that the webmaster can go higher and farther!

If the article in the narrative involved in the station do not want to disclose the part of the webmaster can contact me, or right when the proposal, the article in the question also please advise. Hill Wind, q:84694553,email:happywind555#gmail.com