Analysis on the structure of electronic business websites and its SEM significance

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The most direct thing we know about electricity dealers is online trading and often ignores other forces. In fact, whether SEO, or SEM, are not entirely holding the purpose of direct online transactions, SEO role is publicity, SEM is marketing, publicity and marketing is the basic skeleton of the electrical business system.

One: The traditional concept of misunderstanding, the mall potential value is huge!

We agreed previously: only lightweight items are suitable for online trading because they are very liquid, and heavyweight such as expansion facilities, athletic runways, etc., are not suitable for the field of electrical business.

In this sense of reasoning as the correct judgment, I also drift in confusion, I followed the direction of the people, but also held high in favor of the hands, usually this is the performance of fools.

In fact, rational thinking, the more near the popularity of the electricity market today, the role of online trading platform is not confined to the "online transaction itself", the scope of the electrical business is not active in this. In fact, for most companies, they want to increase the exposure of their products online, rather than pinning their hopes entirely on "online direct payments". From this point of view, the mall is a good possibility, it is not only playing the role of the lightweight sporting goods online payment transactions, more or more in the role of "delivery", "display", "promoter" and so on.

In view of this, we must develop such a mode of thinking: shopping mall is not only brought online directly to buy and sell things, it is used to display products, the only difference is that it has the characteristics of electricity, such as the price will be marked in the number of products, or negotiable, product details, the company, contact information and so on. Once the industry found such a commodity, their first thought, usually not directly to your pay treasure dozen money, but call you to consult the details, after a general understanding, may also interview with you, and finally reached an agreement, the real deal began! And this with the ordinary industry portal, For example, the Ant network has a big difference. Because this process may not involve the online payment of the link, but it is the network platform, that is, our mall provides such a medium, people can find its ideal business.

Therefore, the mall in the function of completely do not need to do with Taobao too similar, it must be worth it, we just protect businesses in our platform open shop, the release of products, information and so on, can let search engine quickly crawl, and win a good ranking, is really the direction of our efforts.

Second: The test of the technical team

Mall in the company all members of the two-month effort, the basic has come to a perfect stage. Whether the details of the optimization, or the main function of the expansion, or bug fixes, will be our group of developers and the most critical contest. How does the mall go next? There is a lot of certainty and uncertainty in everyone's heart, but at least we are certain, as I said in the 1th: there is a huge potential value in the mall, and the key is to see how our company holds this opportunity and whether our team can withstand the challenge.

For the technical department of the Mall, I think the reasonable direction and the work content should be such a process:

1. Clear division of labor. This point department Manager role is very important, clear division of labor can avoid a variety of things mixed together caused confusion, I can do to focus on the mall, have a better play. The Division of labor should continue along this route, ①: I continue to be responsible for the entire front end of the mall, a number of "JS interaction" to fill in or perfect, the back and forth the style of problems to repair, to assist other developers of the company's work. ②: While the PHP programmer is patching bugs at the same time, also want to continue to expand some Ajax interaction, such as now the top of the mall in the case of no login to click on some connections, still jump to a more ugly tip page, rather than directly pop-up login layer. Therefore, the main work of Song Siyao is to fix and add the functional bugs and expand the Ajax. ③:php programmer arrangement is similar, in the Wang Shop module, shopping cart module continue to expand and repair!④: design that side, some UI for the mall to detect the whole station, found that the color is not friendly, icons inconspicuous, layout is not inflow, not atmosphere and so on to improve the other 404 pages, And the Help center, and so on, are the next things. ⑤ front paragraph, to achieve as beautiful as possible, conducive to optimization and page expansion, in the normative aspects of HTML code to continue to move forward. ⑥: And the department manager is a busy person, while busy with the superior affairs, while busily tapping the code, writing plans. In other words, the work content has the characteristics such as the unfixed, this needs to straighten out these things, according to the weight sort to do.

2 function expansion. As I mentioned before, we do not need to completely imitate the technical structure of Yu Yu, we must be soberly aware of each function covered by the purpose. In fact, the real test of our, in addition to the user experience, there is our web site structure is conducive to seoer to do optimization, for the moment to avoid the pressure, load performance, and so on, simply from the merchant itself to consider, they are most concerned about whether the products in the mall can really bring them benefits And the key to do this, in addition to other departments of the SEO work, there is our web site technology team can be built to meet the business platform. These days to see the ant installed nets, I found a phenomenon, that is a website to do too well, but can not have a good user experience, is still unable to withstand the test of time. So on the expansion of the function, I have a few suggestions. ①: The platform that facilitates optimization is the foundation of all. Backstage, our directory structure (URL) is search engine habits, whether more help SEO team to do optimization. Our HTML tags, is not to allow spiders to crawl smoothly, do not appear dead chain, empty chain, black chain, error page phenomenon. This we have to do a special discussion, especially in the URL structure. ②: A lot to learn from other websites, take the essence, discard the dross. Combined with our own technical level, our modules are improved. For example, in front-end interaction, you need to create a more user-friendly experience, the programmer is as much as possible Ajax effect, minimize the user's cumbersome operation process. Designers continue to work on UI design and discard more traditional design and layout patterns.

3 mentality. Do not complain about anything, because we do everything will be meaningful, only the meaning of the present, the effect has first. Whether the front-end, or backstage, or design, all have to correct the mentality of their own creation of things with enough hope, only in this way, we will be towards a better technology direction! The growth of the mall on our request is even more so.

This article A5 first, reprint please declare the source: Ant install Net (www.0791zxw.com)--Yin Xin