Analysis on the success factors of "China on the tip of the tongue"

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"China on the tip of the tongue"--when you find that word, not from friends and relatives, but in the open QQ space, QQ said there is such a topic, the first see, think that the word used really good, in this "cargo" explosion of the era, the tip of the tongue on the taste more easily aroused people's attention. And often recall a place of existence, specialty and food, it is people for a place definition.

Again to find the time to see this documentary, the tip of China is really good, almost contains a large China, no matter where the characteristics, are reflected in this film. A documentary, to achieve this effect, propaganda and content exists, is to lay its success. Today we from the network point of view, say, this documentary, it, success factors, and we do the Internet, how can we learn?

1. Accurate positioning

These days, there is such a word "cargo"--the most widely and most recognized explanation is specifically to eat, especially people who love to eat. Semantic color neutral, the normal use of the environment slightly more positive (depending on the context). Many people like to eat all kinds of food, taste of food lovers, American diners, Gourmet. Baidu's explanation for this. And when the micro-bo flourishing, we can see, on the micro-blog photos, travel maps and food map is a Chinese netizens play a key record of Weibo. So getting close to the needs of the people and recording documentaries about local cuisine is really a very accurate position. Therefore, having an accurate positioning of the target group is half the success.

2. Full content

The success of a film is no more than the success of its content. With a group and content positioning, then, then, is the content of the fill. These days, whether the audience or netizens, for many programs have a certain aesthetic fatigue, so, the pursuit of a different feeling, it is a lot of TV people in search of breakthroughs. And this film, the success of the story and the combination of food, with ink painting of the wind, coupled with a simple record, the closest people to the food introduced to the people, to be required, such content, more people accept. Therefore, as the Internet publicity, need to have content, and this content is your positioning of the target group accepted, acceptable, and, willing to accept and advertise for you, "the Golden Cup is inferior to the common people's reputation", this word, promote the essence of marketing.

3, Platform utilization

Just like your pen, believe that these days, young people to contact the computer to believe more in the TV, and like small pen in QQ this sticky platform to know about this documentary and watch the people believe that a few. The proportion of young people in television is falling, but the proportion of young people in online video is on the rise, and it is a good way to use a platform that is closely related to young people. But this documentary, then is the beer and skittles related, then its similar platform propaganda, then is a good channel. Therefore, the use of the platform is not used much is good, the most likely customer platform is the best platform for publicity.

Small Pen Company is doing tourism e-commerce, tourism as one of the hottest industry in recent years, the rise of tourism e-commerce is conceivable. According to statistics, China's online tourism transactions in 2011 amounted to 173 billion yuan, is expected in 2012, the overall tourism industry revenue will reach 2.4 trillion yuan, online tourism market turnover will exceed 250 billion yuan. Compared with the 2009 and 2010, China's online tourism industry in 2011, the intensity of investment events, the amount of investment in the year to record highs.

On the tip of China's success, we can also apply to tourism e-commerce, play and food can be the focus of people's most attention. Whether the use of the platform or network propaganda, can learn such a promotion, we do not have a strong CCTV funds, but we can choose to have targeted, targeted promotion.

Source: Shenzhen Travel Agency http://www.shenzhentrip.cn/news/6860.html reprint Please specify!