Analysis on the target of website operation

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The website operation now receives many stationmaster's favor, many stationmaster all has own website, and all is runs own website. Website operation is from the simple SEO to the network marketing an important transformation, is the website value important embodiment way. The goal of website operation is different, and the result of website operation is the same, it is to make money. The following Changsha website construction Small series to say that the website operation several important goals.

Flow. Site traffic analysis is the webmaster daily work, because traffic is a site can achieve a very good conversion rate and analysis of user behavior is an important way, web site traffic analysis has three main indicators.

1, bounce rate. We all know that bounce rate refers to the proportion of users browsing a page. If say your website jumps out rate is high, explain your website to the user's attraction degree is very low, but also may your website's homepage with inside page, or between inside page and inside page tight degree is not enough result. In the case of high jump out rate, small knitting think can be appropriate for the appearance of beautiful pictures to guide, a list of recommended articles, there are activities involved in the content or interactive platform and so on.

2. Exit rate. Exit rate is the percentage of users who browse a page and exit the total view. This is to a large extent also shows that your site is not the user needs of confidence, this may be your website article appears empty, poor reading leads to high exit rate. There may be some mall-type sites, if the process of trading in the user experience is poor, it is very likely to engage in the exit rate, this point as a friend of the mall will pay attention to. The solution to this approach is to find their own site that page exit rate is the highest, so as to find the problem, to solve.

3. Stay time. Users stay on your site for the length of time to determine whether the site can be liked by users, whether to retain users. If the user's stay time is very short, then your website user experience is to do the relatively bad, needs the stationmaster to enter own website the user experience, but also has the interactive platform is also the most effective method which retains the user.

This three small index actually we can use statistical tool to detect. This behavior analysis is our site to detect whether the needs of the user experience of the important criteria for consideration, only the analysis of the customer, meet the needs of customers, and ultimately to meet your own needs.

Second, the website Trust degree. The website's Trust degree is the website can realize the website goal, realizes the website maximum benefit the important premise. If you enter a website, appear are some ads, some virus hints, or directly pop-up some games, etc., I believe this kind of website is very difficult to get many users love. Small knitting think we whether from the Web page design, or the site's code and procedures to achieve their own handwriting, and the beauty of the page, as well as the site's organization to meet the user's experience, so that users enter your site to know what this site to show what is to meet his needs, The website should leave the contact way or the address, the user-friendly contact with you, should have the user's message board in the website, lets the user interact with us, lets many original customer influence new customer. Finally our website must establish the brand consciousness, unceasingly strengthens the brand idea.

Third, establish brand goals. We all know that building a good brand is a great foundation on which a website can achieve long-term development. Taobao, Jingdong, Amazon, A5 and so on in the industry are very brand effect, they have a good reputation in the industry. Small make up feel now many webmaster too rely on search engine, search engine appeared some updates, webmaster immediately nervous, for fear of their own site rankings by search engine down, or by the search engine punishment, this completely rely on search engine site is not long-term development. You see like A5 such a big station, has a very good brand reputation, even if the ranking of the site is gone, there are still a lot of traffic, there will be a lot like. Small part of the proposal, webmaster operation site should always keep the brand concept in mind.

Iv. conversion rate. The above three points are actually for the conversion rate of the website service, we build the ultimate goal of the site is to achieve the conversion rate of the site, to achieve through the site to make a big profit. In fact, the goal of the conversion rate of each industry's website is not the same, for example, the conversion rate of A5 site is to attract more loyal users; the conversion rate of the forum is to achieve more people to register; the conversion rate of some enterprises is to attract many users to buy their own products and so on. The target conversion rate of the website is based on the different location of the website, and the conversion rate of the site is different. Small series finally suggested that the company's administrator can be the site conversion rate as the success of SEO important assessment points, do not single out of a flow to assess.

Changsha website Construction Small series think that the operation of the site on those things, as long as we pay attention to the site a few points, then your website operation success is just within reach. Article source: http://www.0731i.com/i/344.html A5 Starter