Analysis on the unique point of low-end user group and high-end user group

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In the site's user base, there will certainly be a different distinction, there will certainly be high-end and low-end differences, the user group in the low-end and high-end how to locate it? Now in detail the user group in the low-end and high-end features, easy to us in the early stage of the site planning to accurately do a good job of site user group accurate positioning, This is also the key aspect of whether the website can be profitable.

The characteristics of low-end user groups

1. The area and scale of the low-end user base is very large, there is no denying that the world's rich people only accounted for about 20%, and 80% of those who are not very rich, 80% of the people is what we call the low-end user base, that is, this scale is quite large, the area involved in nature is relatively very wide. Of course, it takes a lot of effort to make a profit from them.

2. Low-end user group requirements more, like the Internet, like chatting, like to communicate with others, the first low-end user group time will be more, their ability to solve problems is weak, so their requirements are more, the common Internet to seek help and so on. But this kind of people like to surf the internet like chatting, such as QQ chat ah, some dating sites ah this type, they like to communicate with people on the Internet, which is an obvious characteristic of them.

3. Low-end user group loyalty is very high, sticky is very high, can promote you to do word-of-mouth promotion role, if this group of users finds a favorite site on the Web and can learn something or make friends or meet some of his needs, he feels good, and he will often come to this site, And also will give others recommend this site how good, let others also go to see it, this is propaganda word-of-mouth.

Ii. characteristics of high-end user groups

1. The high-end user base is certainly small, this group of users accounted for even less than 20%, so their size is very small, if subdivided into specific areas of course it is even smaller, but they are also good, such people are either not shot, the number of shots is considerable.

2. The requirements of high-end users are relatively few, even if there are problems are difficult to solve, such users of their own problem-solving ability is very strong, if the real encounter their own problems can not solve, it is definitely a big problem, the general people are absolutely no ability to help them solve. Just like a boss, a short period of time to finance a few billion, he went online for help, how to in a short period of time to raise a few billion? The problem is that most people can't help him.

3. High-end user groups are relatively closed, and do not like to communicate online, most of these user groups may have been very successful, so the exchange between them is only for his business benefit of the group of people, rarely to communicate online.

4. This type of user group time is relatively small, will not promote Word-of-mouth will even appear more negative reputation, this kind of user group gives the feeling is busy every day, keep busy, always have to do things, obviously they will not for the website propaganda Word-of-mouth, on the contrary, if they do not feel satisfied with, will appear negative reputation, Marketing reputation, after all, high-end users are difficult to wait.

This is simply the analysis of the low-end user group and high-end user group characteristics, in the site planning process, its position is also quite important, do the site must seize the user, positioning users, grasp users, this is the key to our success is the key to profitability.

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