Analysis on the value and inspiration of Sina Micro-Journal to stationmaster

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What's the use of Sina Weibo for me? How to increase circulation? can be used to do website promotion? In the face of Sina, the "tepid" product, as a blog webmaster, Ox can think of these series with "self-interest" of the problem. Micro-Publication has a certain time, Baidu index for six months to a downward trend, the peak is only about 500, now on average in about three hundred or four hundred, the significance of the existence of the micro-journal?

is the Micro-journal an electronic magazine? Is it from the media? or is it a personal show? The journal is a "content aggregation and reading platform based on interest dimensions", the official said. There are three important elements in the existence of micro-journals: one element is "interest", it means that the content is classified from the interest latitude according to the label and interest of the information content; one element is "the main magazine", the Micro-Journal by the main content of the magazine, the operation of the Micro-Journal, the same category or interest content integration; Another factor is "viewers", By discovering, subscribing to and reading the content of interest on the micro-magazine platform. In this sense, the micro-journal is essentially still socially based on interest.

"The Micro-Journal is a brand new product and there is no such product in the industry at present." Why use the Micro-journal?

1, fragmentation information integration: The main magazine can be the content of an interest category aggregation to the Micro-magazine, users can subscribe to the micro-journal. into the micro-Journal, is a kind of interest in the relevant information content aggregation. The information flow on Weibo is refreshed by the user's attention and the update time of the information.

2, micro-BO information dissemination platform: Micro-magazine powerful content acquisition function is basically enough to help users quickly and easily create and operate their own micro-magazine. Setting up your personal preferences system will recommend accurate and matching content. On the other hand, install the Bookmarks Bar Extract tool, into the page dragged to the browser bookmarks bar, you can easily extract the article.

3, easy to interest content subscriptions: mouse to the picture, will appear "collection" "Like" "comments" and other interactive buttons, easy to participate in interaction.

Ox Blog Read the micro-magazine:

1, the Micro-Journal is an information pipeline

Weibo, micro-bar, micro-magazine, Sina Many applications are in the collation of information, and hope that the effective value of the correct output. If the micro-bo, micro-bar, Micro-Journal as a conduit for information transmission, then their difference is that the source of information is different. Weibo is the source of individuals/individuals, due to individual thinking, emotional richness and diversity, so the message produced by the micro-blog is also diverse, fragmented, content is not targeted, not focus. Micro bar completely like the variation of Baidu paste, the resulting information clutter, low value content, at present, is an unsuccessful application. and the Micro-magazine is different, its based on interest as the focus of information, each micro-journal positioning single, target audience is also a single, are interested in social networking, so information generation, dissemination, and then produced in a certain range will not be dispersed, less information loss. Therefore, ox that the personal blog station is the need to establish a micro-journal, focusing on E-commerce, or Web site SEO, or Baidu bidding personal blog can timely establish their own site micro-magazine.

2, the value of the micro-Journal to the Webmaster

For the blog site, the value of the micro-magazine is mainly to see the content can not be brought to traffic, or can be counted as an effective external chain platform. Webmaster Tools Query micro-magazine two domain name, found that Baidu search engine is included, about 1000, but these are not considered effective outside the chain, but also to be textual research. Aside from the chain, ox that the value of the micro-Journal is still the key to the return of the site, this should first increase the micro-publication of the content of the opportunity and the number of micro-magazine subscriptions. We know that the micro-journal more update frequency, more visitors interaction, more articles and circulation, the Micro-magazine on the official home page to show more opportunities. According to the official tip, each sync message will bring you 1.5 subscribers. And, when users subscribe to your micro-journal, the system defaults to being your Twitter fan. Therefore, the principle of "content first" also applies to the micro-journal.

3, the biggest problem of the micro-Journal is its own promotion

Dot Open Weibo, you will be on Weibo, but you will not be on the Micro-magazine. Your microblog this time is the first fragmented, fragmented time, looking at the "FMCG" information, so you do not have the mood and taste to see more professional and a certain depth of the micro-magazine. And the limit of every 140 words in Weibo is this one. And, even if you want to read the micro-magazine, you have to click on several links to your subscription to the Micro-Journal homepage, and are full screen of the recommended content, are your interests, then you are at a loss. And in the micro-Journal of many creative content of individuals, high-quality content does not have a good display platform and mechanism to get the opportunity to display, information will precipitate. This leads to the entire micro-magazine platform is just a lot of lines like the information pipeline staggered, and did not form a ring or ball, can roll bigger and farther away. Therefore, the mode and positioning of the micro-Journal is right, but the form is not good enough.

4, the biggest advantage of the micro-magazine is the mobile end

Carefully take the micro-magazine and NetEase cloud reading such as news reading aggregator contrast, will find many similar places, can precipitate high-quality content, can aggregate different types of news sources, and also can make each user can DIY, set themselves. But the micro-magazine will be more than NetEase cloud reading more advantages, because their aggregation way is different, NetEase cloud reading is based on a news source to subscribe, and the Micro-Journal is based on interest, that is, users can "whether want to see any category of content, such as jokes, sports, beauty, as long as the Micro-magazine, you can see." "And, micro-magazine alongside the Big Tree, a large platform, but also to produce a more extensive and in-depth transmission, the viewer and the viewer can also interact." Micro-journals rely on social networking based on interest in information. Therefore, ox actually very much hope that the micro-publication early independent, to form their own app.

Although many people on the internet are not very optimistic about the micro-magazine, but the individual or the imagination. Perhaps, follow-up our Webmaster Blog station does not need any adaptation tools or to build a WAP site, just set up a micro-magazine, PC Blog station and personal micro-magazine synchronization, so that users can see the news like our blog content, but also to form Interactive, and then spread, this is the micro-Journal of personal site more value it. (Original address: http://guoxun211.com/kan-values.html please specify!)