Analysis on user behavior of industry station

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Once saw such a word on the net, can retain the user, analysis thorough user behavior website must be able to do industry leader. At that time just contact SEO do not understand the meaning of this sentence. With their in-depth understanding of SEO and responsible for the industry website analysis, feel that the user behavior analysis of the site is the vast majority of seoer need to work hard to do things. The user is both the direct users of the search engine and the final judge of the quality of service. To the site to be invincible will be the user to use the search engine behavior tracking, analysis, and targeted to make optimization strategy.

1 Flow Analysis

Look at the site traffic statistics must be the vast majority of seoer daily work. Web traffic statistics can let us understand the user's access habits, user sources, long tail word source, so that we can draw the user's access rules. Master the access rules of most users, the next step is to develop a targeted optimization strategy to get the results we want. Below take clothing investment website for example to briefly analyze the user's behavior habits.

① industry site must be rich in content, in addition to information, products, brands and other basic elements of the site. Also include clothing association, clothing business School, clothing market, etc. can bring traffic to the site and potential customers of the column. Content is bound to increase PV will be the corresponding growth, thereby increasing user adhesion, in order to retain users to lay the foundation.

After the ② content is rich, must have the primary and secondary point. The website channel column is different, the search engine's liking degree also different. Seoer have such experience: the content of the main push Baidu is not good, "inadvertently inserted Liu" page really let Baidu spider "infatuation". No matter through what way to enter our website, we have to induce users to click on our main push column, which requires us to the user in a timely manner the most accessible to optimize the page. For example, you can find an eye-catching position on this page to put our main push content.

③ for different industries to make targeted adjustments. Take 3188. TV as an example: the main attraction of clothing merchants website is the brand and products. Through the analysis of traffic statistics found that clear clothing larger than the small map is easier to be clicked by the user. The same series of products, directly click the picture into the next one, than the picture on the right or other locations more in line with the user's click Habits. You can see the following two kinds of picture browsing effect http://www.3188.tv/company/haikuofushi/pro_28403 http://www.3188.tv/brand/products/coach/278/very obvious , the first effect is more in line with the characteristics of the apparel industry.

2 User Retrieval Process Analysis

We can through Baidu Index to analyze the popularity of clothing category keywords. The higher the index of the keyword is the customer search for a higher number of words. Combined with our traffic statistics in the long tail keyword, has targeted the release of some articles on the long tail words. To bring more traffic to the site.

Rich Web content of course refers to the site within the chain of solid foundation analysis, summed up the user's habits. Thus in the user experience and the perfect combination of search engine optimization to make the site enduring.

Article Source: Hot Clothing Investment Network reprint Please indicate the source of the article