Analysis on why the time is included in the search results

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About the search results page, occasionally we will find in the title below the description of the label will appear before a time, usually we will think that this time is to search engine included in the current page time, in fact, after the author and a few friends of the study found that the time appearing in the search results is not included in time.

So in the description of the label before the time is not included in the time, then what is the time? Let's look at a screenshot of a website:

This is the author of a friend of the site, belong to the general type of enterprise station, did not do promotion, but is a daily update several station articles just. However, we often hear people say that in search results as long as there is time, then prove that your site is a search engine more trust, and will give a certain weight. But on the contrary, my friend's site weight is not very high, so this example to a certain extent to break those who say only the high weight of the site will appear the problem of time.

And through the image of the author in Red marked out the special part, we are not already see some clues? After the recent operation of several sites included in the analysis, generally found in the search results of the content of time, basically are "online", "notice", "Completion", "Report", "Bulletin" And so on, containing the contents of the notice word. And we know that these content is a certain influence, at least to our site's users to produce value, very readable. For example, a notice, is to specify the site in a certain period of time to what happens, has a certain timeliness, so the search engine will be no stingy to give time in search results.

So why the search engine to special "care" this kind of article? The reason is very simple, we do SEO are clear, the search engine has been advocating our Webmaster update site content must do some of the user valuable articles, if only for search engines to do some quality low false original words, Then it's cheating search engines. and about "notice" a kind of article, since is the notice, there must be a certain audience, so such a kind of article certainly is valuable to the user. So if the content is valuable to the user, the search engine will naturally be very interested in these articles.

In addition to some of the cases described above, for ordinary station, there is a class of Web site content in the search results occasionally also appear search time. Careful friends may find that Google search engine is the easiest to give the search results to add time, then we will start from the most frequent Google search analysis.

Because the author recently in a site, due to the content of the site relationship, so think of the previous years have written a similar article summed up to a. So in the copy and paste some articles, in the article will always mark some such as "* * * * * * * * * * * * * * * * * * * * * * * * * * *. One weeks down, according to the speed of a day to calculate the words such an article has at least six or seven. However, when a week later to Google search engine query site included, found that most of the articles are also to show the time. But surprisingly, this time is not a collection of time, but the author inserted in the article time.

Through the above Google search results show the time of research and analysis can be known, in fact, the search engine is very concerned about some of the time of the text, especially in the passage of the time to insert a special symbol annotation, such as bold and so on symbols.

Presumably here, we will say that some high weight of the portal site generally have this time, how to explain this? actually very simple, because since as a portal site, the impact is certainly very large, then the time in the search results will affect the user's search results in the click behavior. Such a strategy presumably search engine is also to improve the user experience to do, the purpose is to serve good users.

This search time is only recently discovered, but the author in the online query related content is rarely mentioned, at most that is to say, such as "only the high weight of the site will appear" reason. In fact, the author today deliberately take out an article of time to tell the question, is to illustrate a truth, that is the search engine more and more attention to user experience this thing, it is in us to do some demonstrations, the purpose is to do better service. As a webmaster, we should do a good job of user experience. Finally, we should also emphasize that the site that discards the user experience will eventually be discarded by search engines. Source: http://www.51jiejue.com/wangzhanyunying/Author: Douxiaoron