Analysis: personal website Operation strategy and resource integration

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With the rapid development of Chinese netizens, China's network cake is growing, the world's giants, the eldest, the big, frequent, search Google and Baidu Dou not also Lok, Yahoo and other search engine crouched, consumer-to-consumer the field of ebay and Taobao protracted war, Tencent patted into the battlefield. Aside from the enterprise giants do not say, the number of Chinese personal webmaster is also rapidly expanding, the number of personal sites increased rapidly, a time of China's internet Shiji, flames of flames.

All the data and the current major giants of the big, all in the description of China's network prospects and "money" have unlimited space. Choose to do the station friends, understand the overall situation, should be righteous no return to do the station to the end! But in the face of such a good opportunity for China's network, how should the personal site long stand out from thousands of personal web site long?

Changing the mindset of thinking

Personally think that to change from the thinking of the past, specifically the following points:

1: Site positioning.

In this respect, we have discussed more in the past and I do not give a specific description here. Specifically is to choose the content as a site theme, no one I have, people have my whole, people all my new!

2: Conceptual change and resource integration.

This is a very important, very critical issue. I would like to express my personal views in detail here, please give us more valuable advice.

① the idea of opportunity.

A lot of stationmaster will think, oneself is untimely, hate oneself why do not stand for a few years early, the 90 's in the last century the entire station can make a disk full, now just do station, feel each step forward is unusually difficult. But with the current data on China's network population and the rate of growth, it can be concluded that the current opportunities are bigger than the 90 's, and much bigger, but the competition will be much larger, which is a fundamental concept. The most basic factor of success is to recognize the current network and the competitive environment. So do stand friends, before you do, first consider whether you have enough conditions in the competition to survive, competition is cruel, the jungle, if you are fast weak meat, then leave this battlefield is the most sensible choice, if you think you have enough strength in the competition to survive, then must be confident to do, Do not hesitate to do, do not fear setbacks, do not be afraid of failure, repeated war failures, Vietnam, the more brave, will eventually achieve the master of the King!

② the idea of innovation.

Many personal owners are based on their own hobbies, and build personal website, a person to ensure that the technology, maintenance, publicity and all other matters, this kind of hobby for the main purpose of the site is not listed in the discussion. We only discuss the innovation of the website with "ambitions" for the purpose of development. When it comes to innovation, the easiest thing to think about is content innovation. Of course, content innovation is a very important part of innovation, but only part of it, not all of it, personally think that innovation from a macro perspective should include: technology, strategy, concept three parts. Technological innovation can not be fully understood as: the design of the process of innovation, art innovation, and even technology innovation. The innovation of strategy can not be fully understood as: Website operation strategy, propaganda means, team composition, team efficiency. The concept of innovation can also affect the location of the site, the development of strategic objectives, and so on a series of major issues.

A series of ③ resource integration issues.

How to innovate in technology, strategy and concept? The personal stationmaster is affected by many conditions, and does not have enough ability to complete each kind of arduous task, then first before doing, needs to carry on a series of resources conformity, the prophase resources conformity may divide into two main parts: the capital integration; If you do not have sufficient conditions for a person, then resource integration is a very effective way, resource integration has a very large development space, especially the integration of human resources. The integration of human resources can be based on the actual situation of the individual, or cooperative development projects, or hire someone with some expertise, or the formation of technical team to carry out technical development, or the formation of the operational team to carry out scientific and reasonable operation of the project, or the formation of a comprehensive team to the overall project planning The key is to complement each other, unity and cooperation, people do their best.

④ Integrity, unity and cooperation issues.

Mainly for the team to help the integrity of the issue discussed. The integration of funds, the integration of human resources may arise between members of the interests of contradictions, decision-making conflicts and other issues, and even the character does not and may make everyone's cooperation huff. For such things, first in the selection of partners should be considered, to choose like-minded, personality characteristics can grasp the cooperation of people. Then at the beginning of the cooperation for 2048.html "> Benefit distribution, the distribution of work among members of the important issues in the form of a description, and detailed description of their respective responsibilities, the scope of the strategy of decision-making when the views of the resolution, And even the partners out of the solution, and so on some important issues are described in detail. During the period of cooperation, the affairs that belong to the scope of individual jurisdiction, we all know each other, we have to complete the task to complete well, play the spirit of solidarity, encounter failure, mutual encouragement, everyone to play their maximum potential, the efficiency of the team to play the highest.

3: Operational Strategy.

    Many people think that the operating site, is a few people together to do a good job, rely on the strength of individuals or groups to operate the site. In fact, this kind of site survival probability is very small, because a brain in any case by individuals or a group of people, there is no way to adapt to the rapid development of the network needs. The operation of the site needs to operate from a commercial perspective, and the operator of the site treats itself as a businessman, rather than a laborer who only sells his or her own labor to get paid, and the site operator needs to know how to operate capital and how to earn a human capital difference. Simply include the need to purchase traffic, when necessary to cooperate with other sites, or even mergers, when the need for people to know how quickly to find the part-time talent you need, but also including from the content of the site, and even the site profit model positioning, depending on the specific development situation, can quickly respond, and rapid reform and innovation.