Analysis predicts 2013 China social game market size of 2.8 billion

Analysys: According to recent data from Analysys International (Analysys Analysys), China's social gaming market will reach 2.85 billion yuan by 2013, and social gaming users will reach 130 million. The 2008 Chinese social network broke out, Enfodesk, a think-tank data show, to the first half of 2010, China SNS users up to 190 million.　　Chinese social gaming users are expected to reach 85 million by the end of 2010. Analysys Analysys studies that social games, with the help of social networks and the development of the Internet 2.0, have experienced rapid growth of patterns and a blowout of users, stepping into the stage of rational competition. Easy to predict the next three years in China's social gaming market, with channels and product competition in parallel, social games from the form to the business model will be a breakthrough.　　The social gaming market is expected to reach 1.63 billion by 2012, with users up to 130 million and active paying users up to 17 million. The accumulation of social gaming users has been completed in 2009, but the 2009-year active user pay rate is only 5%, as the social game life cycle is generally shorter, the user's willingness to pay and the ARPU in a single game is smaller.　　The main driving force of market growth in the next 3 years is the growth of paid users and ARPU. With the development of Internet 2.0 in our country, social games from pulling users, maintaining the sticky role, to carry the role of marketing value and forward charging. Social games evolve from "Touch Friends in Games" to a game-and-social approach: POPCAP, EA wading social games, heralding a tilt toward "gameplay."　　Social platforms also gradually have the identity of "games release platforms". Our social network user base is big, the growth is steady, but the third net merges the landing, especially the wide grid integration, will cause the second round user growth before and after 2012-2013. (Digging the shell net)