Analysis says BlackBerry's future lies in enterprise software

"Sadie Network News" October 10, according to foreign media reports, BlackBerry may want to be in the BlackBerry message (hereinafter referred to as "BBM") services to invest resources, but enterprise software is the source of BlackBerry revenue. BlackBerry is well aware that smartphone users are not the company's main source of revenue. Currently, BlackBerry revenue comes mainly from corporate customers who use their services for security, management of mobile devices and applications. In the last quarter, the service sector contributed about half of the revenue to the BlackBerry, while smartphone revenues fell sharply. BlackBerry services are provided to corporate customers through BlackBerry 10 hardware, but future hardware will not be the saviour of the BlackBerry. If BlackBerry has a future, it is enterprise software. BlackBerry has said vaguely that the company can make BBM a powerful messaging service, landing on the iphone and Android platforms, and become the company's new "cash cow." However, the market for messaging applications is very competitive. Google, Apple and Microsoft have both developed native messaging applications for their smartphone platforms. Facebook also has its own messaging app, which supports almost all smartphone platforms. Third-party applications such as WhatsApp have become increasingly popular and have earned a hefty income. The BlackBerry will face fierce competition in the next few months if it is to enter the news service market. BlackBerry will use cloud computing technology to provide security and management services for corporate smartphones. BlackBerry today unveiled an enterprise mobile management service that uses cloud computing technology to protect employees ' smartphone security, manage and deploy new applications and equipment, and allow employees to manage their own devices. BlackBerry is aware that BlackBerry Enterprise Server 10 hardware will not be favored by companies, as companies do not know how long the BlackBerry will survive. The cost of enterprise hardware and management infrastructure is not just buying prices, but their deployment cycles are much longer than consumer electronics. Consumers may change their phones every 1 or 2 years, but the upgrade cycle for enterprise services typically is longer than 3 years.