Analysis says Sony sells a psvita or loses 60 dollars per piece

Source: Internet
Author: User
Keywords Sony VITA a
Sina Science and Technology hearing Beijing time August 15 Morning news, Mitsui Sumitomo Securities (SMBC Nikko Nomura Inc.) analyst Kazuharu Miura forecasts that Sony each sell a PlayStation Vita (hereinafter referred to as "PS Vita")  The palm machine could lose 5000 yen (60 US dollars) and the loss would fall to 2500 yen (30 USD) by the end of fiscal year 2013. This is not really the first loss of Sony hardware sales, in 2006, when Sony launched the PS3, there are reports that Sony each ship a PS3 loss amount of up to 400 U.S. dollars.  But after the PS3 component price cut, Sony has started to profit on PS3 equipment. One of the biggest impediments to PS Vita profitability is the development of software, which Hideki Yasuda, an ace Nomura analyst at Tokyo Securities Company, expressed concern. He believes that the PS Vita high resolution will be a problem for game developers, extending the development process.  If developers question the sales of PS Vita, it will be hard for software companies to develop game software for Sony's new handheld. But Kazuharu Miura does not see it that way, he believes Sony PS Vita sales will reach 2.5 million units in the 2011 fiscal year ending next March, with 7 million sales. (Xiao Ming)
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