Analysis says video advertising is becoming the best channel for game promotion

Source: Internet
Author: User
Keywords Is
Tags advertising analysis channel game game promotion game propaganda games how can
2009 is the year of the Chinese web game. In the past six months, the Web game collective blowout, there is a "disorderly flower gradually want to charming eye" momentum.  However, in stark contrast to this lively scene is: to be able to attract players in the first time, leaving the player a deep impression of the few works. And why? The fundamental, or because the quality of these games did not meet the expectations of the players. However, put aside the quality first, publicity is reasonable will also have a great impact on the web game. How can web games be better to promote themselves?  The author thinks, must use the video propaganda to be able to promote effectively. Game propaganda, no more than video, pictures and text three ways.  In all forms of publicity, video advertising is the most direct, most effective and most conducive to the dissemination of the means. For the moment, let's take the "dark pact", the most watched web game of our times. "Dark Contract" is a work of the era, a reverse web game 2D, Q version, round system, strategy, such as the formation of many traditions, took the RPG (role-playing) and instant combat forms.  At the same time, the "dark contract" in the advanced Flash10 support for all the scenes and characters in the game to achieve 3D modeling, the screen to achieve the ultimate in the Web game. Such a top-notch web game, what kind of publicity strategy? First, text, picture news and advertising are essential; second, video propaganda is more irreplaceable. From the existing situation we learned that the "dark contract" every once in a while, will release a wonderful promotional video, in allowing players to enjoy the fun at the same time, but also let the game slowly in the hearts of the people. Not only that, the dark compact also attaches great importance to the cooperation with online video providers, and strive to achieve the best video publicity.  At present, the "dark contract" has been with the domestic top online high-definition video provider Qvod (Fast seeding) reached a cooperation agreement, from now on, players will be able to use the convenient and quick qvod to watch the high quality of the "dark Deed" promotional video. According to the study, more than 90% of the external information received by a person comes from the eyes and ears. And video propaganda, just can be very fully perceived by the eyes and ears, so the acceptance rate is also the highest. So we can boldly say, game propaganda, video at the very same!
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