Analysis SEO and SEM in the end how to locate

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With the continuous development of the network, 9201.html "> Internet world More and more people's attention." The rise of E-commerce in recent years to make people aware of the enormous business opportunities on the Internet, so large and medium-sized enterprises are looking to the Internet this piece of meat, hope to be here to their own enterprises to bring new opportunities for development, a variety of new Web sites emerged. Gradually people began to come into contact with some occupations that had never been heard of before. Especially SEO, sem such. But what exactly is SEO, what is sem, they are how the relationship, SEO and CEO like it? Various problems continue to appear.

SEO is search Engine optimization abbreviation, Chinese meaning is search engine optimization; SEM is search Engine marketing abbreviation, Chinese meaning is search engine marketing. It can be seen from here that the relationship between them should be the latter including the former. SEM is the network marketing development of a new model, is the use of SEO technology combined with the original network marketing model to further develop. SEO is only one part of SEM. So what exactly is SEO? SEO is from the user's experience perspective to consider, a structure, content, title, the layout of the keyword unreasonable site adjustment to the best customer experience, so that the search engine to maximize service for the site, customers can search engines as much as possible, quickly find information on their own website.

Since this is the case, the bosses will think, so much good, I do not have to do what bidding, promotion can achieve this effect, saving a lot of costs. Then began to turn to Seoer. Have to recruit SEO staff, by a person to complete more than one person's work. One weeks past, no effect, one months past, or no effect. So began to edge of the SEO staff. Let Seoer into a handyman, the effect is worse, so that the loss of hope for SEO, into a vicious circle, and finally directly undo the job of SEO in the company's existence. Seoer also began to wonder if his industry was right, in fact, you do not have to doubt, as a seoer, to strengthen their own choice, as a person, seoer need to communicate with the boss, because the boss does not understand, so you need to teach, but not professional, otherwise the boss can not understand, using popular examples to do metaphor, Contrast effect came out, this is also the best solution, the boss know how the SEO is going on, then seoer is not a handyman, so we have to choose a good boss, for stingy, there is difficult to communicate, let him talant.

But ask the bosses, how do you locate a seoer? Is it in the position of a handyman or a department manager or even a general manager?

SEO is a team to operate, not a person to operate. SEO is a process, is more than one person at the same time operation, at the same time a cooperative plan for the implementation of a pattern, not instantaneous can appear effect. I told you to finish all the courses from kindergarten to university in one weeks, do you think it's realistic? I want you to have a meal. Do you think it is possible to finish the meals meal in one day? Bosses, your business is big all day?

So SEO since there is a plan to achieve, this plan is who to make it? planning is the optimization of the site, so as a seoer will do optimization program. But the bosses began to say, "promise to reach that goal." I'm sorry, but I can only tell the bosses that we don't give you any guarantees or goals. If you have to be sure and target, then talant. Do SEO is not to give you any guarantee. Because every moment is changing, can you guarantee the weather tomorrow? Bosses, if you can guarantee the weather tomorrow, you can guarantee your goal by SEO. The weather bureau can only be predicted, so doing SEO can do is only a prediction, can not be guaranteed.

SEM is as a seoer pursuit of the high realm, if the position in the company, SEM is next to the chairman below the first level of people, and the general manager is a grade. Seoer is not a handyman, not a network administrator, do not draw an equal sign with them. Seoer is a department manager and is the most important department manager in the front.

The above is only personal opinion, if there is improper also please add, we learn together, strive for the early realization of our high realm of SEM.

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