Analysis Sina Entertainment channel key word ranking factor

Sina (Nasdaq:sina) is a leading online media and value-added information service provider serving China and the global Chinese community. Sina has a number of regional sites to serve greater China and overseas Chinese, through its five main lines of business: that is, to provide online news and content services Sina (sina.com), the provision of mobile value-added services Sina Wireless ("Sina mobile"), the provision of web 2.0 The Sina Interactive community of services and games (Sina Community), offering search and Enterprise Services (sina.net) and Sina e-commerce, which provides online shopping services, to customers including regional portals, Mobile value-added services, search engine and directory indexing, interest classification and community-building channels, free and billing mailboxes, blogs, audio and video streaming media, online games, classified information, fee-based Services, E-commerce and enterprise electronic solutions, and so on a range of services.

With more than 230 million registered users worldwide and more than 700 million visits a day, Sina is the most admired Internet brand in mainland China and the global Chinese community.

With leading technology and quality services, Sina by the broad masses of netizens and enjoy a very high reputation, in 2003-2006, Sina successively won by the Beijing University Management Case Research Center and the Economic observer of the "China's most respected enterprise" title. China Internet Association published in 2007, "2007 China Internet Survey Report", Sina in the portal and blog two large areas of user-year arrival rate indicators top of the list. 2007, Sina was also the Beijing University Journalism and Communication Institute, the Ministry of Information industry as the "top Ten Innovative Media" and "China's Internet Annual successful enterprise."

Good products must have a good site structure, a good structure to adapt to the user at the same time to adapt to the search engine. Have to say, search engine marketing is the internet era of a marketing, especially the traditional industry dozen brands, to do foreign trade dozen markets, do not hesitate to spend heavily to do search engine optimization natural rankings, do Baidu bidding. From now on, this site will analyze a website every day, step by step to improve our analytical level.

Website analysis: Sina Entertainment channel

In Baidu and Google, we search TV play name, entertainment character name, Sina topic is basically the top three, even can be said to be ranked first. Take "Jing-dance Door" for example, why Sina Entertainment topic on the front?

Can take a snapshot of Baidu, we see that there is a considerable repetition of keywords, and Sina's entertainment theme has basically formed an inherent text model.

Not only simple repetition of keywords, Sina Entertainment topic has a good website structure, each topic is a website. Let's randomly open an article and look at this structure.

Each article is definitely under this topic, which is very important, rather than our common articles belonging to "information" and other channels of aggregation and reference.

It is this good directory structure and a large number of topics under the optimization of the site itself, the weight is very high, to the Sina Entertainment special channel plus points. Remember that, Sina's entertainment channel should be ranked around the world 40, has joined the DMOZ; good external advantage + internal structure optimization = Top ranking This article is more superficial, just to make a point.

Website optimization is one of the core: the structure of the site, to achieve interoperability, can be around a topic keyword. Select the core keywords, the occurrence of keywords, the nature of the keyword repeated.