Analysis: The essential functions of marketing website

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With the development of the Internet, enterprises to move to the Internet tide, some enterprises have started to build their own electrical business Road, please network companies to build their own corporate web site, but with the era of information explosion, in the past the usual inflexible display-type corporate web site is not appropriate, and now are looking to sell products through the website, So we have to build a marketing website.

What is a marketing site

The so-called marketing-oriented web site is to achieve a specific marketing goals, marketing ideas, methods and skills into the site planning, design and production of the site. The most common marketing-oriented web site is aimed at obtaining sales leads or direct orders. This is in the Baidu Encyclopedia excerpt down, in fact, for our enterprises, is the hope that the website to help enterprises to marketing products.

What is the function of marketing website?

Now many companies are looking for network companies to build stations, do not know what kind of site they want, just tell the construction station company, we want to do a website, design a few sets of templates I choose, because most of the traditional business owners, relative marketing-related knowledge of the site less understanding, in fact, according to the weeks of the experience of the past few years to see , a perfect marketing website includes the following points.

1 To do search engines and users like the site:

As to what kind of Web site is to search for a favorite site, is to tell the search engine I this page is about what, do not trickery, search engine will be in the site page some related algorithms plus the station outside some of the algorithm comprehensive scoring, to give users to search a keyword to rank, then the user experience, As for these details are estimated to understand the relevant knowledge of SEO.

2 Inform visitors who I am:

When a visitor comes, let him know who I am at first sight, now the site has a logo, according to user behavior are at the top of the site on the left, in fact, this is to tell visitors who I am, some enterprises even have no logo or a simple text to do logo, this will give visitors the first feeling that you are a mountain race. As shown in the following figure,

3 What do I do?

When visitors come to the site to let him know what you are for the first time, according to user behavior survey, visitors to open the site 3-5 seconds did not see what they want will be closed, the reason for a lot of web site bounce rate and this also has a certain relationship. So many companies will be in the site logo next to put a short slogan, into focus on what, what professional production and so on.

4 What is the advantage of choosing me?

In particular, some training schools or institutions, in this respect to do quite in place, give you a section of the psychological copy, so that you feel a look at the worry point hit you. The following is a business official online, for the advantage of the display, the general will be in the computer's first screen, which is more conducive to attracting users eyeball, remember that the words are less, the more concise the better.

5 What are the benefits of working with me?

After attracting your eyeball will immediately do the psychological copy, the following this is Tong do SEO training website psychological Copy, with the most direct way to tell you, bring you the benefits. Directly grasp the user pain point.

6 Quick Consultation

Through the above copy so that you do not worry about, the general will be at the top of the page set up a 400 phone questions, if the enterprise does not have 400 phone recommendations to buy one, a year in thousands of, also not expensive, to visitors that are 400 calls, affirmation of the company is very large, but know the point of the insider's friends don't shoot bricks.

7 Customer Witness:

If you look at the above you are still hesitant, and then give you a few customer witness, let the customer say the truth, play your heart of concern, in my personal opinion, do most of the training industry marketing sites do very well, this is the need for our traditional enterprises to follow up.

Recommend that you learn to do business marketing can look at the auction page and the training of some of the school site design and layout, can learn a lot of things, in fact, for a marketing site there are a lot of details, due to space is limited, today to analyze here, want to learn more about marketing-oriented website details, please listen to decomposition.

(Wen/Zhou XI people micro-signal: Zhouiren original URL: http://www.zhouxiren.com/133.html)