Analysis: The secret weapon of visual marketing

At present, http://www.aliyun.com/zixun/aggregation/8257.html "> Visual marketing is more and more popular. Pinterest website recently launched a business survey, Twitter is doing a picture search, Facebook site, 53% of users pro-Lai image than other content. If you are doing online marketing, in large text content you will find that the picture will become more and more mainstream marketing. In the traditional sense, you have two choices:

Image

Picture libraries are a great way to increase your visual appeal. But it makes no sense to try to avoid using pictures of people shaking hands, looking blurry or irrelevant in a computer. Of course, if you have time and interest, you can use your own photos.

Chart

It would be great if you could make a novel and compelling chart that would clearly present complex information. But as these new charts have been enthusiastically sought after, they have been widely used and overused. After a period of time will eventually lose the luster of the past, become very ordinary, ordinary.

So the problem will follow, and you need to make full use of visual merchandising to differentiate your visual effects. However, what do you do when you use the same basic tool to highlight your differences? Some agile marketers think of a third way-– a familiar, but never fully exploited, visual secret weapon ...

Comic

You will often see them, and you may even be a big fan of them. But maybe you never thought about using them in the past. Whether it's a cute mascot like SEOmoz's Roger Mozbot, a common feature like the small business trend Friday cartoon, or everything about the gapingvoid art of MacLeod. Comics should be the secret weapon of visual marketing.

So how do you make comics the only available? Here are some of the advantages of comics over other visual effects:

Story

I think comics are like a little story. When you set a good character, dialogue and storyline. You will be surprised to find that a picture with one or two sentences can convey a lot of information to people. Because the content is short, visual intuitive and the story is humorous, can arouse people's recollection more.

Surprise

Appreciating a comic is like opening a gift box to make you curious and happy. You will be full of fantasies, constantly imagining what might be inside. A dog in an experimental suit? The formula being written? What happened? What are they doing? Readers are eager to know the answer and are happy to find it.

Share

Why do people like to put comics in the lounge? Why do people put them on the Pinterest image site? You often hear people say, "The people in the comics are just You" or "dude, that's me!" "People like to match themselves with the characters one by one in the comics," he said. Find similarities between themselves and others in the comics and share them.

So the next time you download pictures, or find other charts, consider using comics for visual merchandising. As long as the full use of comic story, surprise and common sharing. Your visual marketing will definitely do a great job.

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