Analysis: The site is down right what should do?

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As a seoer personnel in the author's opinion the most bitter, the most painful event is not optimized for the site is down right, the site is down the right behind the results will be imagined, for a website optimization of the person responsible will bear considerable pressure, especially in the company's Seoer personnel, If you encounter boss character is impatient type bosses words, certainly must not have mercilessly scold you a meal, or direct you to fire off. And at this time as "cock silk bitter force" seoer staff can only endure, because you go to your boss at this time to explain will be meaningless, he will only say you are looking for excuses. If you meet a reasonable and more understand a little SEO knowledge of the boss words may be looking for you and the conversation, the appearance of such a situation is what reason, how to save and so on.

For the above situation before the author in the service of traditional enterprises have experienced, but the author is lucky, at that time the boss itself is the software development background, they know some SEO so then did not blame me, but told me to look for reasons and solutions, But among the friends I know, they were fired directly because the site was down. Anyway, whatever the situation is, when the site is down, we should all calm down and think about why we should be reduced to the right, in the optimization of the site has not made a breach of the rules of the search engine, to understand these after the correction and optimization techniques. All right, the other is not here to say more, we still get to the point, the site is down the right what should be done? The following author on the combination of personal cases of simple from two to share with you.

The website has been lowered the right to think calmly and analyze its causes

When the site has been determined to be down, then we should calm down and think about the reason, and do not feel as if the sky collapsed like panic. When it comes to the last year, the author of the optimization of a security industry in the enterprise station, at that time this station is a new revision of the station, on-line less than two weeks through Webmaster tool query found that the weight from the original 1 to 0 and also found from the original hundreds of to a single digit, Site domain name on the first page and the second page are not found, at this point the author determined that the station has been down the right, it is this time I did not act as a novice to panic, but calm thinking and analysis of the reasons for the fall of power,< do not tell the boss before analyzing the good reason and finding a solution Because when you do not have a good solution, the boss will be very unhappy, and will be very anxious > at that time I focused on the site from the following three aspects of the site down the right to the analysis.

First: The Web site with IP under the analysis, because under the same IP if there are other sites will be punished for this site will also have implications, serious will also lead to the site is down the right, you need to say that such a situation is less opportunity, but when the site is down, We still have to make every possible cause of the site is down the right factor analysis in place. So the author will be under the same IP every site is checked again did not appear under the same IP site was punished, then this factor can be ruled out.

Second: The external chain of the site analysis, because the author of the optimization of the security industry site is a revised site, at the same time before this domain name has been optimized so it is possible to do before the chain has problems also said not clear, so the use of Baidu Webmaster tools in the External chain analysis tool external chain of detection analysis, As expected, there was a lot of yellow and betting outside the chain, at the same time also do a lot of yellow and betting type of anchor text, such as the chain total of more than 2000 "rely on" everyone said that the site in such a chain of garbage outside the surrounding will be down right, the answer will be self-evident. So I would have to reject such a chain, just to refuse such a chain of junk almost took me nearly two days.

Again: Web site revision led to fall right, this should be webmaster well-known, a Web site revision did not deal with the right to be down the probability is very large, if handled well will not cause the right to drop, at that time Baidu also did not have any revision tools are basically based on their own experience, and now Baidu out of the Web site Revision tool, When you need to make a website revision can make good use of Web site Revision tool will reduce unnecessary losses. The author in 2012 to do a station is also a revision, at that time to do the site's company with Me is also better, some basic settings have done bit such as: 404, 301 and other status return code, and when the site online for some time, The old site has not been deleted in time, but let the old and new sites at the same time until the new site has been included for a period of time before the old site deleted, at that time to do better, so that the revision is very successful not affected a week after the keyword ranking. But in the last year, the security site did not deal with the revision of a good, when the author of the site detection found a large number of dead links, also did not return 404 pages, the most egg pain is that do the site of the company to do the new site to resolve the domain name immediately after the old site to delete, 301 page did not do, In fact, I have already told each other the basic elements before reaching a building agreement with the other party. But they didn't do it. They really only do the site and do not know SEO, then I immediately called the other side of the situation said, they do not do 404, 301 pages. < note: This problem can be solved >

There are many factors affecting the right of a website to be lowered: Server instability is always attacked, Web site program vulnerabilities, sites by competitors or hackers to hang black chain, domain names are pan-resolution, and so many, the above authors share the three points is only for the optimization of the site at that time.

Two. Develop website optimization strategy to solve the problem of weight recovery

Site is down the right reason has been found and dealt with, the following is to solve the problem to restore the weight of the site, restore rankings. So how to restore the weight of a site down right? This is a lot of webmasters, especially the novice webmaster in the Webmaster group to ask questions every day, but also they are the most distressed problem. The following author again to optimize the security site for example to talk about how I make the right to be down the security site restore weight.

First: Regular quantitative update site original value content

The importance of site content construction has been commonplace, Baidu has repeatedly stressed the quality of the content, and clearly said will be more high-quality content, conducive to user Experience content page priority to show, so the author on a daily basis to write four and security industry related to the original article, The morning of the release of the afternoon after a period of time to insist that Baidu has begun to collect, when site: the domain name found in the first page has been the first, while searching for some long tail keyword also has a ranking, this is a good performance of weight recovery.

Secondly: the construction of high quality outer chain

The chain needs to compare with the earlier years, its role is not very large, but that refers to some of the low quality of the chain and some called garbage outside the chain, for high-quality outside the chain Baidu search engine or give a higher weight value, that what is high-quality outside the chain? The official standard is that the user's initiative and willingness to give the link is called high-quality outside the chain. At that time in the optimization of security that site in order to build high-quality outside the chain in addition to do some related industry links, the author will adhere to write a daily and security industry-related and also with the webmaster, SEO or Internet-related articles to A5 webmaster nets, webmaster Home and other well-known portals to contribute, after the passage will be a large number of reprinted , this will continue to be optimized for the security site to bring a large number of high-quality outside the chain. This will not only guide spiders to the site to crawl can also improve the entire site's weight, improve the site keyword rankings, while the weight of the recovery also has a vital role.

Again: Restore the weight of the site to adhere to and have strong executive power

Site is down right not only some of the optimization of improper methods can be restored, he also needs to adhere to the repeated above two points: 1. Regularly update the original value of the site content. 2. Construction of high-quality external chain. Many webmaster failure is not enough to insist, some webmaster insisted on updating half a month or did not see the site has any changes to give up, in fact, site optimization is a cumulative process, from quantitative to qualitative changes in the process, remember in the author restore security This site weight when I fully adhere to 5 months, I've thought about giving up in the past 5 months, but think of since do I still have to stick to do, this can also detect their own judgment ability, so I have been insisting on the 5-month website finally spring, a lot of keywords are ranked very good and daily traffic is more than 200 IP, To a security industry enterprise station can have this amount of IP has been very good.

Three. Written in the final

The site is not terrible, the author seems to exercise their own ability to improve the best way, I often chat with friends will often say such a word, a seoer workers if did not experience the site down to restore this process, will not be a qualified seoer personnel, To be honest, I am in the optimization of this security site from the right to restore this process really learned a lot of things their own ability has a qualitative leap.

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