Analysis: Three key elements of enterprise construction station

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the era of network information, in the face of the rapid pace of urban life demand, traditional sales have obviously some of the powerless, smart enterprises began to grasp the lifeblood of the times, to switch to the Internet, the network as a breakthrough for the sustainable development of enterprises.

As the "façade" of the internet market, the website plays an important role in shaping the brand image of the enterprise. The establishment of enterprise websites is an important way for enterprises to show their strength and seek development in the enterprise stage of the network era, especially in this competitive digital information age, it is imperative for enterprises to establish their own websites. So, what problems should the station pay attention to? First of all, we should understand the three elements of enterprise construction station.

Site content, web design and the overall function of the site is the three elements of enterprise construction station.

The first is the content of the website. Site content is not only the focus of visitors to the site, but also the main points of concern of various types of search engines, the content of the site is generally around the positioning of the enterprise and its main products or services launched. Web site content optimization Not only affects the search engine spider crawling, related to the site rankings and weights, but also directly affect the site visitors desire to purchase.

To effectively improve the conversion rate of the site, site content optimization is also a key point. But often have a lot of website Seoer to the content of the website careless attention, think that a random fill a little site-related content is done, the daily update of the site is not very concerned about; and some seoer since the site as long as the number of updates, can be included in the greater likelihood, the more included, So just stick to copy others. In fact, these ideas are wrong, the site content optimization should pay attention to three: the site needs to inject new content every day is one, the second is the content of the original, the third is the content of relevance. Search engines also like original content, high-quality site content is more favored by it.

Next is the website design. Human visual organs are relatively developed than other sensory organs, relying on visual access to the external information accounted for 70% of the total amount of information, most of the memory of the brain is visual access to information. Visitors to the General browsing page, the first thing to remember is the design of the image of the web, so it is best to design a distinctive, clearly understandable web image.

Web site design, including the entire site color matching, the overall framework design, and so on, the overall image of the site plays a decisive role, not only determines the visitors to the site's first impression of good or bad, but also affect the site's inclusion problem. Today, the site homogeneity more serious, want to have a "suction gold suction" marketing-oriented web site, it is necessary to work on the web design. Take now compare Fire "website anchor" to say, the reason that it can fire up, is because it breaks the traditional Web page blindly by the dull and dull pattern of the text piling up, out of a new marketing road.

Finally, the overall function of the site. The overall function of the website is related to the user experience degree and user viscosity of the enterprise website, and also a key point of website optimization. Website multi-function application, can provide visitors with more comfortable and convenient browsing experience, make visitors to the site's goodwill greatly enhanced, so as to effectively improve the conversion rate of the website. Especially with the quickening pace of urban life, people's browsing efficiency and Web site usability requirements are greatly improved, so improve the overall function of the site is imperative. This article by (http://www.laser568.com) original, reprint please explain! A5 Starter