Analysis: Why the site has included but no traffic?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Hard to build a station, is to be through the site can create a certain benefit, but to create efficiency, must have a certain amount of traffic. Maybe every day you have to adhere to update the content of the site, you may have every day to adhere to the construction of external links, although the site was included in the search engine pages a few, there are a number of keywords have also been a certain ranking, but the site through the search engine traffic has been very few, this is I have been engaged in website optimization for three years, according to past experience, resulting in the site has included but no flow of the phenomenon, usually the following reasons:

1. Not enough original content of the website

All along, we have advocated original text, because only highly original content, in order to win the favor of search engines. Of course, for some just joined the new website optimization, may not be aware of the importance of original content, in view of their own understanding of the industry is still shallow, plus itself is not good at writing, so copy some excellent site content of the same industry, some content may be temporarily indexed by search engines, But it won't be long before it will be deleted by search engines. Over time, most of the content of the site is copied other people's content, search engines will think that this is a worthless garbage site, will not give show, serious people may be K station.

2. The page theme is not centered

The theme of the page is not centralized, but also causes the website to have no traffic one of the inducement. Typically, displaying a large number of keywords and recommending content that is not relevant to the current page theme will result in a less focused page theme. Take the homepage of the site, usually set up 5 keywords within the appropriate, set too many keywords, will only lead to weight dispersion, in the end all keywords can not get a good ranking; then look at the product page, in the product page to embed related product recommendations, to help get more product display, At the same time also to a certain extent to enhance the user experience, on the contrary, in the product page to embed relevant news recommendation is very bad, this will cause a great difference between the elements of the page, so that the weight of the page to disperse. In both cases, we should try to avoid the site layout.

3. Unhealthy outside chain system

Outside the chain for the emperor, said the role of the chain can not be ignored. Weekdays, we are in the construction of the site outside the chain, do not blindly pursue the quantity and ignore the quality. A Web site, if full of low quality outside the chain and high-quality outside the chain is a handful, that to a certain extent also may cause the website does not have the flow; a website, if the outside chain form is too unitary, creates also can only be an unhealthy outside chain system, the search engine does not give the website traffic also to be reasonable. Synthesis of the previous two points, we are in the construction of the site outside the chain, pay attention to the quality of the chain at the same time, the pursuit of rich and colorful outside the chain form, to create a healthy web site outside the chain system.

4. Site Fraud Suspicion

Once upon a time, in the site of the appropriate location to decorate a lot of keywords, to help improve the page's keyword density, so that the relevant keywords in search engines to get a better ranking. Such practices, in the past is a certain effect, but the search engine algorithm after the update, so that not only can not help improve the ranking of keywords, not to be found by the search engine is "cheating", which does not give the site weight, the site traffic naturally on the not. If your site is a new station, in the construction station, as far as possible to avoid to enhance the density of keywords and a lot of piling up keywords, to reasonably layout the keyword.

5. Poor website user Experience

The search engine is for the user to serve, the user wants the result to display to the user, therefore the user experience is especially important. Site to have a good user experience, the first is to choose a better space, to ensure the security of the site and access speed, imagine, if the user point to open the site link has not been loaded for half a day, it will naturally close the page directly; second, pay attention to the quality of the site content, the reasonable layout of internal links, will also help improve the user experience. If a website user experience is poor, natural will not be popular with the user, in search engine client nature can not get good rankings, traffic naturally also greatly affected.

We are in the process of operating the website, we should try to avoid into the above several misunderstandings, if your site has included but no traffic, it may be from the above several aspects to find the reason. Today's share is here, welcome to continue to pay attention to the author's share behind.

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