Analyst comments E3 three games hardware equipment price is too high is a hidden danger

Source: Internet
Author: User
Keywords Analysts
Multi-Play Network (compiled/unsolicited) two analysts from the Webbush network, Michael Pat and Edward, have issued authoritative and reasonable statements on the website for the variety of gaming hardware displayed at this E32010 exhibition. In the report, the two said: "These hardware devices have great business potential, but also for the future of the game industry to open up a new direction, but as manufacturers, must first overcome a gap, that is high prices caused by consumer barriers." "For the three game hardware devices that are at the heart of this E3 exhibition-Nintendo N3DS, Microsoft Kinect and Sony move peripheral," analysts have made objective data analysis and evaluation. On the Nintendo handheld device N3DS, the two people described it in addition to have "real touching picture stereo effect", but also will become "in the next few years the most favored by consumers, but also the most trigger consumers to buy a strong desire of an electronic product." "But the price of new technology must be propped up by expensive prices, so analysts suggest that the price of 3DS will not be below 250 dollars (about 1700 yuan) after the IPO."  But at the same time they have reason to believe: Even so, in the year after the official sale, N3DS global sales are also expected to exceed 10 million units. The phrase "high price" also applies to Microsoft and Sony's body-sensing devices Kinect and PS move. While Microsoft is shrewd in its pricing strategy, it also puts high profits first. "We have done research on this." The manufacturing costs of Microsoft's Kinect technology are at best worth about $70 trillion (about 470 yuan). But its potentially high profit margin has prompted the product to be priced up to $200-400 trillion (about 1365 to 2730 Yuan) within a year of listing. "Microsoft is doing this for a reason," says analysts. If the price is too different from N3DS and PS move, it is likely to be questioned by consumers, and Microsoft will not be able to demonstrate the superiority of the product itself. "We can't make sure that we're buying XBOX360 's core players, and we're going to put extra money into buying a body-sensing controller," he added. As long as the Kinect sells more than 100 dollars (about 680 yuan), it will largely limit the development and promotion of the product itself. "At the same time, Sony's somatosensory device PS move has also driven gamers to a dilemma, and in the evaluation report, Pat and you have pointed out that the price of Sony's new somatosensory devices will potentially threaten the" average player's consumption level. "Many PS3 games announced at the E3 show require players to be equipped with a eye camera camera and at least one move handle to play normally." At the same time, if it is home entertainment (many people fun), then the players must be more matchNavigation a move handle and a child controller. Also, to ensure safety, consumers will be prompted to join the Move Experience program, which means that all online download experience games will also ask the player for a small amount of revenue costs. "For the vast majority of two-person gamers, you have to spend 30 of dollars to buy eye, 50 dollars to buy two move controllers, and then 30 dollars to buy the sub controller navigation and at least one game," analysts said after estimating. In this way, it takes at least 180 dollars (about 1230 yuan) to buy the full set. This money is not easily affordable for ordinary economic families. So even if Sony's move technology is so new and sophisticated, high prices will be enough to stifle the desire to buy a large number of consumers. "This year's E3 game software lineup is likely to be" the biggest one ever, "said Pat and you at the end of the report. They also listed on the title page a lot of need to take the carrier sense equipment (not all need, can use the existing wireless handle to compatible) to play the game software list. At the top of the list of two games, they are "known as the Kinect hardware Killer" of the "MTV Dance Center", as well as sales in the first place this year, "Call of Duty: Black Hawk."
Related Article

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.