Analyst: Jinshan Q2 down Slow sword three times paid into hope

Event background Kingsoft Software released as of June 30, the first half of 2010 without audit earnings, the results show that the first half of Kingsoft's total revenue for 492 million yuan, the same period last year for 476 million Yuan, Jinshan gaming business revenue is 158.9 million, compared with the last quarter 2%, and the same period last year. Easy analysis: Jinshan game business income of 158.9 million, the chain fell 2%, flat. The average daily maximum simultaneous online occupancy was 820,000, down 10% from the previous quarter, down 14% from a year earlier. The average number of paid subscribers per month was 1.28 million, down 12% from the previous quarter, down 3% from a year earlier.　　The gaming business's monthly ARPU value was 41 yuan, up 14% from the previous quarter, up 5% from a year earlier. Analysys International (Analysys Analysys) analysis that Jinshan second-quarter performance slowdown, it is worth paying attention to its ARPU than the first quarter of a significant increase.　　The 2nd quarter Jinshan "Sword net Turn" launched the "recharge return ceremony" activities, slowing down the performance.　　Enfodesk Easy view of the online game version of the Marketing intelligence monitoring display, Jinshan in the 2-3 quarter in the new game into the test and update the contents of the old game: "Flying Clouds" May 14 opened "Gold Seal test" synchronous opening of two sets of tests to "swordsman" May 18 information film "Two Swords Evil" public test, new open two sets of servers.　　"Seal the Gods 3" May 28 technical closed-level, open to 90.　　West Hill Habitat Studio Research and development of the "Moon Shadow Legend" June 3 the first Test.　　From the Jinshan product process, the new game testing and promotion focused on the second half of the year, is expected to start at the end of 2011 new games to promote performance growth. At the same time, Jinshan adjustment to market-oriented, "sword Net 3" "Tibetan Sword Villa" June 3 launched, and added "point card Server" to find a time billing model, and launched a free January promotional guide to new users.　　With the grand version of the Sword Network Three operation, the third quarter of the Golden Hill game business will continue to maintain a good momentum, is expected to bring the chain growth of 1%-4%. Analysys International (Analysys Analysys) recommended Jinshan in the "sword net three" new pay model into the market process, the establishment of users from the monthly pay server to the timing of the transfer of paid server mechanism, because the new model may attract many old users, But the cost of withdrawing from a monthly billing account will make it difficult for players to choose.