Analyst: Millet box booster Triple-Net fusion product single prospect unknown

Stick to a year of a product of millet once again reneged, the initiative will reach out to the smart phone outside the field.





     Millet high-definition internet TV set-top box "millet Box" was officially released on 14th, on the smart TV playback device, lei (micro Bo) once again imitate jobs, not surprising.      Compared with the mobile phone, the box volume magnified, mostly in the house fixed use, so the hardware requirements are far less than mobile phones. Although the market space is small, but the profit space of individual product is bigger, and Chinese box has Chinese characteristic, this adds a lot of obstacles to entering Chinese mainland such as Apple. Therefore, millet to launch the box is the matter.       from the birth of millet mobile phone, millet out of a unique internet-based characteristics of the intelligent terminal promotion strategy, brought out an internet company to do mobile phone "fresh air." Millet opened up a market in the competitive smartphone market and gradually turned into a smart mobile terminal manufacturer based on deep internet genes. From the software system to the integration of hardware and software solutions, Millet found a more suitable for their own survival of the soil, but also achieved good results.      But just by the so-called success of the past year, millet directly from the smartphone this small screen jump directly to extend to the smart TV control terminal this large screen can also be a surprise?      The Millet box, like catfish, has a stirring effect on the ongoing triple-net fusion pilot. The current three-network fusion pilot, more is radio and television and communication how to enter each other, how to integrate, and how the two separate into the Internet domain, really consider how the Internet industry into radio and television, communication is very little.      Similar to Shanda, music, millet and other internet companies are already a few of these products, the Internet is more suitable to become the main body of the three-net integration, in a new way to provide radio and television, communications services. For example, the Millet box access to a number of video site content, support a variety of different formats of video files, while in the ease of operation, can give users a better experience.    However, the outlook for the Millet box is not bright compared with the trend of the mobile phone industry. SARFT's industry supervision, fragmented local radio and television forces, led to the set-top box market into a heterogeneous space-and this is not simple creative and marketing can be solved. In the competition, the mainstream TV manufacturers introduced a mobile operating system of "smart TV" in the home appliance stores have been everywhere, this "smart TV" already contains most of the functions of the Millet box, which led to independent "box" market space is not very big. And since the set-top box is much easier to assemble than a mobile phone, it lowers the threshold for other companies to enter, plus the internet companies and handset makers that have entered or intend to enter, and the smart box market will soon become a freak-controlled "redSea. "      For millet companies, the end of the race in the white-hot mobile phone field has encountered unprecedented impact, this time to borrow boxes to open up a new blue ocean, to find new sources of revenue challenges will be even greater.