Analysts say EA investors are not bullish on the success of Star Wars

(Compile/Ming) a successful online game can make investors profit, different business models can provide different levels of expected income, such as the "World of Warcraft" monthly fee model can let the Dynamic View Blizzard quarterly gain stable.　　With the Star Wars brand and BioWare's "Star Wars: The Old Republic," which seems safe for EA, investors in EA seem to be optimistic, but that is not the case. "It's not easy for EA investors to be convinced that everything is foolproof, and there are other uncertainties affecting their confidence in EA, such as whether the playfish of heavily purchased money can bring a decent amount of revenue," said Mike Hickey, an analyst at Janco, a US investment firm. , as well as the results of the lawsuits that are of considerable concern and view. "Hickey that EA investors know very well how hard online games are going to be and how risky it will be to launch Star Wars: The Old Republic, which will give investors a pessimistic attitude towards EA." "We believe most investors can only gamble on Star Wars: The Old Republic, hoping it will succeed and record new records for companies and businesses," he said.　　"Hickey said. EA on an RPG online game "Battle Hammer Ol: Armageddon century" for those who expect to release a big work and a successful investors sounded the alarm, the game has rebuilt the player's combat system and game internal social dynamics, game developers Mythic co-founder Mark Jacobs also claims that the game fully expresses EA's determination to challenge the World of Warcraft.　　But the game is running out of steam, attracted 500,000 subscribers in the first week of the game, followed by a sharp drop in the number of server mergers followed.　　Just recently, APB's experience tells us that a failed online game can destroy a company--realtime Worlds main studio shut down, and even bring turmoil to the entire Scottish gaming industry. The concerns of EA shareholders also include whether today's subscription system, which is in free mode, is available, and how EA faces rising development costs and high royalties paid to Lucas ' art.