Analysts say market slump pspgo price cuts still difficult

Source: Internet
Author: User
Keywords PSPGO analyst
Tags .mall analysts cuts market marketing media pspgo sony
(Compilation/Flower Sword Shadow) According to overseas media news, Sony announced on 25th to slash the price of PSPGO.  But market analysts said Sony's price move was "too small, too late", making it difficult to achieve a predetermined marketing effect. Sony plans to reduce the retail price of PSPGO in the UK region from 225 pounds (about 2250 yuan) to 159.99 pounds (about 1600 yuan). In this respect, the famous market analyst Billy Pidgeon in the recent media interview but very skeptical of the final market effect. Pidgeon said: "The price of the UK region does have a substantial decline, but we must see that pspgo original manufacturers suggested that the retail price itself is too high." "Pspgo was released in October, despite official claims that it was a brand new product, but it was widely believed to be preparing for the early rumours of a PSP2 sale." Pidgeon said: "According to reliable sources, PSP2 is scheduled to be released at the latest in 2011, it is difficult to imagine such a price can completely clean up the remaining inventory." Without a more drastic reduction, I think the PSP sales will drop dramatically between now and the first quarter of 11. Pidgeon also said: "The sales results will eventually confirm the market reaction." PSPGO is a product that lacks customer perception and is priced too high. Unless its price is more competitive than PSP-3000, I don't think its market reaction will turn out well.  "At present, PSP-3000 's UK market is priced at 139.99 pounds (about 1400 yuan)." "There are a lot of gaming devices on the handheld platform now, including smartphones and ipad, and the PSP market is shrinking," he said. I think Sony is currently looking for the best sales price, but the price will eventually be, I am afraid, still need to do more to explore the market. "(Edit/Ming)
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