Analysts say Nintendo E3 will unveil new mainframe against Microsoft Sony

According to overseas media reports, Arvind Bhatia, an analyst at investment bank Stern Agee, said Nintendo is likely to unveil the next generation of new hosts on this year's E3 to counter the rapid expansion of PS3 and XboX360.　　The Wii had previously had the advantage of both price and body-sensing operations in front of the other two major hosts, but now it's all gone, and Sony and Microsoft have overtaken and even surpassed the Wii by lowering prices and introducing PS move and Kinect, so Nintendo desperately needs a new host to regain its dominance in the mainframe market. Bhatia says there will be more fresh tricks on home machine retailing, but Sony and Microsoft will not launch new home consoles for at least the last two or three years, but Nintendo's Wii needs to catch up with ever-changing hardware innovations. "I wouldn't be surprised if Nintendo were to disclose its new host at the E3 show this June," he said.　　Bhatia said, and that the fastest early next year Nintendo will have a more detailed product introduction.　　Arvind Bhatia believes that some investors are less confident that the company is so focused on the monetization of the main game and the behavior of one year at a A, this way may lead to brand fatigue. The "Call of Duty" series, with around 27 million subscribers worldwide, is confident that in the future they will be able to earn 200 of dollars from each player, including new games and map packs.　　That, analysts say, is why the move is so focused on the future monetization of the brand, not the diversification of its work. But Bhatia said the strategy would have a good result in the long run: "We assume that 20% of the current online players (5.5 million) will pay twice as much for the call series in the future, and that the earnings of the move will be increased by 500 million dollars." "This does not include a profit on other works-Blizzard's new game, Titan, the release of Diablo 3 and online earnings, the call of duty in China (Bhatia believes it will be implemented in 2012 or 2013)."　　In addition, there are dynamic and Bungie in the new game for 10 years of cooperation. "Call of Duty: Black Ops" is currently selling 13.7 million copies in the United States, the highest-selling game in history, according to NPD's latest February sales figures. From last November's IPO to February this year, "black action" has been the title of the sales champion.　　Now it is also beyond the "Wii play", one in the history of the highest sales of the game. In addition, some investors are worried about the weakness of home machine hardware and software in traditional retail sales, noting that the online trend of game industry health is not NDP by the chart.