Analysts say Sony NGP success key in price should be lower than 3DS

(editor/star Drizzle) this month, 27th, the Sony Conference site, Hirai with the latest development of the new Era Palm machine debut. This new handheld, called code-named NGP, carries a 3G network, 5-inch organic El touch screen, double rocker, and back touch.　　In addition to its powerful hardware performance, shook the presence of all. At the end of the conference, Hirai is this to reporters to explain their views on the NGP: "The function of smartphones slowly progress, portable games will become an important future business products, in such a situation, we have to make the corresponding development direction."　　"But whether the new palmrest released by SCE can repel Nintendo, APPLE, Samsung and other powerful rivals in the handheld or smartphone arena, analysts at the Nippon Miho Securities firm, say the key to success is looking at the price factor, which would be more advantageous if NGP could offer a cheaper price than 3DS. The Nintendo 3DS is priced at 25,000 yen (about 2000 RMB) in Japan and is priced at 250 knives (about 1750 yuan) in the United States, while the target group of 3DS is broader, involving women, and older people. But Sony is either the PSP or the NGP, the target group or the core player. The key to getting a bigger audience is the price.　　To better suppress the Nintendo 3DS, you can't make a price mistake like PS3. In addition, the current type of portable video games have been gradually replaced by smartphones and tablets, becoming more people's choice. The smartphone gaming market will grow more than twice times over the next 3 years, according to Gartner, a research firm. So Sony is also planning to launch a "PLAYSTATION SUITE" of apps against Apple this year, an app that allows players to play more PS games on the Android platform. "I believe the PlayStation Suite will be another" angry Bird ", says GameSpot's editorial director. "On the other hand, investors are predicting that Sony Ericsson will deliver the long-awaited Pspphone at the MWC conference in Barcelona on February 13," he said.