Analysys image of the future electric business, as ubiquitous as water and electricity

BCC network Beijing March 27 News (reporter Tong) according to the Sound of the economic Report, the Ministry of Industry Today (27th) announced the "E-commerce" Twelve-Five "Development Plan", the plan clearly put forward the goal, in the "Twelve-Five" period of China's E-commerce turnover to double, breakthrough 18 trillion yuan. On the same day, Analysys, chairman and CEO of the IT research advisory body, said at the third annual e-commerce conference in 2012, the traditional enterprise online E-commerce will be a trend, and the pure electricity business is almost no way out.

In layman's terms, e-commerce is an online business activity. At present, the regular application of e-commerce SMEs accounted for more than 60% of the total number of small and medium-sized enterprises, network retail turnover exceeded 3 trillion yuan, accounting for more than 9% of the total retail consumer goods.

Analysys, Chairman and CEO of Analysys International, made an image metaphor for the future application of electronic commerce.

Yu Yang: The next 20 to 30, all businesses will become internet companies, the Internet will be like hydroelectric, and finally become ubiquitous infrastructure.

27th A-share market, E-COMMERCE concept plate into focus, related to the stock rose. But Analysys believes that not all E-commerce enterprises can profit, at least the life of the pure electricity business is not easy.

Analysys: In the past, our so-called electric dealers were pure electric dealers, the model of these pure electric dealers is a capital-driven model, while violating commercial law. The business law is what, in a word is low buy high sell, now a lot of electricity corps buy or not, or they are shoplifting low sell, in order to attract customers, users feel accounted for the cheap, but this way is not sustainable. The bubble was punctured last year.

Lio Jinsong, vice president of popular online technology, said that no matter what type of e-commerce company, profitability is the hard truth.

Lio Jinsong: No matter how you do, he is an enterprise, the goal of the enterprise he is to be profitable, for the shareholders, so not profitable, how you integrate, how to integrate all meaningless.

But Analysys also remind, traditional offline enterprise to net also don't blindly optimistic.

Analysys: But in the process of transformation, we have a large number of traditional enterprises lack of experience in this area, so in this process requires talent, net after the process reengineering, as well as their online platform products comb and two times spread.

At present, some traditional industry enterprises can only look at the net sigh, because the level of their own information is still very backward, the procurement team even did not touch the computer, such enterprises can not be information flow, capital flow and logistics integration, barely build a website can not attract consumers.