Analysys International: Hao123 continues to lead the Web site navigation market

December 3, 2014, in the 15 anniversary of the founding of the hao123 Baidu, the authoritative research institutions Analysys International released the "2014 China Web site navigation Market research report." The report shows that Baidu Hao123 as the first Web site navigation service provider, to precursors advantage and Baidu large data and other advantages, in the market share, brand awareness, use frequency, user satisfaction and other aspects to maintain the leading market, and become the Web site navigation market 15 years of the biggest winner. Web site navigation to improve the user's viscosity the need to highlight the international view, after 15 years of sustained development, in the user accumulated a certain scale, Web site navigation products to the user's attractiveness generally weakened. Threat to the Web site navigation for various types of website traffic value and the platform-borne enterprise marketing value. For users, the value of Web site navigation is embodied in two aspects, one is the personalized needs of users, providing many industries, local Web site navigation, as well as different types of vertical navigation, to meet the needs of all types of users of the Web site; On the other hand, Web site navigation service providers also provide personalized content navigation, According to their understanding of the user, entertainment and leisure, professional information services, such as the differentiated operation of the content, greatly reducing the time cost of users to obtain information. Web site navigation for enterprises, means the flow of import value, marketing value and developer value. Web site navigation in the provision of navigation in the process, through the integration of various types of Web sites for major enterprises, major sites to bring a large number of traffic. Rely on Baidu's big data, Baidu Hao123 also become Baidu search important flow entrance. Therefore, the Web site navigation platform has a large and loyal user base, and can bring a lot of traffic, which makes the website promotion and marketing, Web site navigation has a unique advantage. Because the website navigation has the content high aggregation degree characteristic, also causes the website navigation to become the PC end, the mobile end important application distribution platform. As users migrate from PC to Mobile, Web site navigation, as the portal platform of Mobile terminals, has become the extension channel for many other application developers, and its value space has been further expanded. Baidu large data support, hao123 advantage is because of the huge business value, hao123 since 1999, quickly stand out, become the number of users the most Web site navigation. 2004, Hao123 was Baidu acquisition, become Baidu's one of the most important products, based on Baidu search for large data and other support, hao123 in the Web site navigation market Competitive advantage is also more prominent. Analysys report pointed out that relying on Baidu's large data advantages, hao123 can effectively use Baidu's powerful user base for data collection, analysis, and then more intelligent, personalized function development, to meet the mainstream user's personalized needs, improve product differentiation. At the same time, in the hao123 development process, Baidu Many product lines have formed a strong product matrix, hao123 can rely on Baidu's major product channels, to form a good cooperation effect. The Analysys report also recognizedFor, in the hao123 business, search is one of its main sources of revenue. Therefore, in the commercialization process, its page end of the advertising content is relatively small, the product commercialization atmosphere is weaker. With this income ratio, the hao123 user experience is relatively good. Baidu's large data allows hao123 to more accurately grasp the needs of users, providing personalized content navigation services. For example, Hao123 's Meng home page is more interested in more than two yuan to provide customized content platform, abandoned the traditional Web page recommended form, and bold innovation, combined with young users of the attention of the animation, games and other content, so that more attention to the animation of the otaku woman no longer complicated to find relevant information. Analysys reports that the Web site navigation market in the user access to major news, sudden news events, after the Web news and news app. For example, this year, the uproar of the Feng-Phillips compound, 20.38% of respondents said that they are from the site navigation for the first time to know the news of the Phoenix compound. Mobile end of the force, hao123 leading the future into the smartphone era, Web site navigation is rapidly moving to the end of the transfer and exerting force. From the view of Analysys International reports, hao123 in the mobile side of the transfer, once again walk in the forefront of the Web site navigation market. Not long ago, hao123 published the "2014 China Web site Navigation Market Research Report," pointed out that the mobile end of the user share of the total market one-third. This indicates that hao123 has been affirmed in the user identity of the mobile end. Analysys Survey report pointed out: hao123 site navigation due to its early market advantage, has accumulated huge user resources, in the PC end has occupied the market first camp, and at the mobile end of the initiative, wireless WAP and application of product development. In the future, its leading force in the mobile end, will also make it in the mobile end of the market development process has the advantage, thus further strengthen the accumulation of advantages. Further, from 1999 to 2014, is not only Baidu hao123 from the creation to the development and expansion of the 15 years, but also China's web site navigation industry from scratch, from small to large, rapid development of 15 years, but also a microcosm of China's internet industry booming. Looking to the future, in the mobile internet era, the Web site navigation market will have a new vision.