Analysys International: Quick taxi first quarter market share up to 51.6%

May 5 Afternoon News, Analysys International today released the latest "China Taxi App market quarterly monitoring Report 2014 1th Quarter" data show that as of March 31, 2014, China's taxi app client cumulative account size of 98.28 million, of which, quick taxi to 51.6% The proportion of domestic taxi app market share first, tick-tock taxi to 45.3% of the proportion ranked second.

In the 1th quarter of 2014, taxi software manufacturers intensified expansion, in addition to the rapid acquisition of users through the means of high subsidies, service areas are expanding, the current quick taxi has covered 261 cities, tick-tock taxi covers 178 cities.

The study found that the first quarter of this year, with the support of two big internet giants, Ali and Tencent, quick taxi and tick the competition between the taxi into the white-hot, the entire taxi app market two points in the world's pattern has been set, and the market in other taxi applications, such as rocking recruit cars, taxis, such as small secret has gradually withdrawn from the market.

The analysis of the Analysys think-tank thinks that with high cash subsidies, quick taxi and tick-tock taxis have accumulated a large number of users in a short time, and as the industry matures and the gradual decline in subsidies, taxi app market gradually into a rational development period, the next stage is to enhance the product experience, enhance the user stickiness, Reduce the reliance of taxi app on cash subsidy, and gradually establish an effective business model to eventually achieve profitability and explore a richer cross-border cooperation model.

In terms of cross-border cooperation and user experience, quick taxis and tick-tock taxis have started experimenting with new preferential subsidy methods, that is, the gift of cash coupons, designed to offset the loss of cash subsidy after the cancellation of the user, and this way for the taxi app industry to provide more potential for profit; More and more industry and brand access to the quick Taxi points mall, increased user stickiness and user value, promote brand value.

In addition, quick taxi 1th quarter of the monthly revenue of nearly tens of millions of yuan, the main income from advertising, online marketing activities such as online business, marking the taxi app in the business model of the exploration has achieved a phased results, breaking the industry has been only to burn money is not the embarrassing situation of revenue.