Analytic Network Disk 3.0 times: personal cloud storage rise

2012, the network disk industry has a decision: Network disk into the 3.0 era, and personal cloud storage is the protagonist of this era. Earlier mailbox, instant communication of the ancillary network disk, logo Network Disk 2.0 era of sharing network has gradually become the user's second demand.

The biggest feature of personal cloud storage is synchronization, which allows people's personal data to achieve instant "wireless" migrations between multiple terminals. Along with the network disk manufacturers also put forward the "personal data" new concept, they believe that in the personalized era, personal data how to achieve more secure storage and more convenient use, as well as how to share, all contain a great market demand.

To this 3.0, Jinshan software and Jin Shanyun CEO Zhanghongjiang in the days of interaction with netizens, frankly agree with the division of the product stage, he believes that the appearance of personal cloud storage network is completely predictable, and meet the needs of the user market.

At present, there are Dropbox abroad, there are jinshan fast disk, they have proposed positioning personal data cloud storage center, clear-cut. In addition, the cool disk also presents a similar concept that will target individual users. The success of Dropbox has confirmed the considerable market prospects of this product.

Dropbox example: Domestic manufacturers Happy enclosure

Undoubtedly, Dropbox for domestic manufacturers is a beautiful picture: More than 50 million registered users, 240 million U.S. dollars of revenue, 4 billion of the market valuation. These figures stimulate domestic manufacturers to dabble in the personal cloud storage market. On the current personal cloud storage manufacturers Market user size, Jinshan fast disk to 12 million of the number of users temporarily listed personal cloud storage products first, and cool plate followed, with nearly 8 million of the number of users. In the happy enclosure, the manufacturer began to fall soft and hard to combine. On the one hand, vendors began to work with Third-party application developers, on the other hand, manufacturers are also vigorously develop terminal layout, the occupation of personal terminal equipment. At present, the network disk business integration of four-screen business has Jinshan fast and cool disk two, including Jinshan Software and Jin Shanyun CEO Zhanghongjiang even said that with Konka Smart TV cooperation is only another start, "as long as there is CPU and operating system terminals, the fast disk will appear." "he said. At present, personal intelligent terminals, in addition to PCs, MOBILE, TV, there are PSP, set-top boxes and other terminals have not been involved in the manufacturer.

Personal cloud storage meets user's personal data storage needs

"Personal" is another feature of network Disk 3.0.

Unlike other web-disk products, personal cloud storage is intended for users ' private data, such as user documentation, digital photos, audio and video. With the development of the mobile Internet and the evolution of the Triple network, the traditional mobile storage device migration, the Web site upload and download the migration way can not meet the user fast and safe and easy to complete data migration needs.

In the interpretation of personal cloud storage concept, Jinshan software and Jin Shanyun CEO Zhanghongjiang think there are three points: from the nature of the data, the data is personal, the type and privacy of the data is different from the sharing network disk, and from the functional point of view, personal cloud storage, storage is the most basic function, synchronization is the core function, To realize the intelligent migration of user data, the sharing function realizes the information exchange of the contact person, while speed, stability and ease of use are the three main elements of user experience.

In addition to synchronization, Jinshan fast disk to the personal data understanding is more special. He set the maximum single file capacity to 300MB. Relevant responsible person explained that, because the user personal data single file capacity is often less than the public resources, in the single file capacity set limits, on the one hand will not cause the waste of server capacity resources, on the other hand to provide more users with the required products.

"This will not affect the user experience, on the contrary, it will allow users to feel the simplicity and security of private space." "Jinshan Software and Jin Shanyun CEO Zhanghongjiang said that the real impact of the user experience is the product provided by the synchronous migration, synchronous sharing a series of core functions.

Of course, the product design in place, how to successfully operation and maintenance, to provide a stable and efficient service to the personal cloud storage vendors in the race to win the important factor. In addition, the business model will be challenged. For individual cloud storage vendors, the mode of capacity purchase is only a basic pattern. Sources of profit outside this range include profit sharing through cooperation and so on. It is understood that Jinshan fast has started the API open, analysts said it is also hoped that by carrying more third-party applications to attract users, or to provide developers with cloud space, and then gather popularity, to achieve more business value.

Internet commentators believe that the business value of user behavior data cannot be overlooked. When the personal cloud is stored in the user's step, the behavior of the user may also appear to guide, the emergence of subdivision vertical innovation. If the content is graded by the hash value of the file submitted by the user, the user is further encouraged to use the network disk to store personal private data and so on.

The industry has spread Google will also be launched in April Google Drive products, the rise of personal cloud storage is unstoppable. Dropbox, Apple, Google, Jinshan, Baidu and so on big manufacturers melee personal cloud storage, will certainly for the user's personal data assets to create greater value.

(Responsible editor: Duqing first)