Analytic Pinterest pattern "Interest Atlas" let Pinterest so fire?

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The Pinterest of the word "interest map" also soared in the fire. Pinterest is known as the "acquires graph" + "Social Atlas (Social Gragh)" model. The secret is that the direct object of social intercourse is the connection between people and people. The direct object of interest, first things or objects, then indirectly to the people behind. Pinterest has already told you the word, pin what? The PIN is acquires.

Why the face of the different objects, there is a mystery here? We can look at two big things.

First, from the aspect of relationship.

Social networks are divided between strong relational networks and weak relational networks (at least at some point). I have mentioned many times before in my blog that the need for human relations is mainly manifested in two aspects: relationship development and relationship maintenance.

Strong relationship network, mostly the relationship between the main, that is, it is the first relationship, and then to maintain, such as Facebook, is direct, the relationship between people.

On the contrary, the weak relationship network is often the main relationship, it is to provide a variety of low threshold relationship links to support the user to establish relationships. For example, micro-blog, is based on different information preferences as a link to build a weak relationship network.

Pinterest is also the use of people's different interest preferences to build a weak relationship network. Pinterest more interesting is that its internal information is expressed in the form of pictures, and can be board in the form of information processing two times (composed of board theme).

First of all, here, the picture is more pleasing than the text;

Second, this board, it is to use collocation and combination of other people's pictures to reflect the user's own personality and taste. Low threshold, easy to operate, still can make high quality, interesting? and common interest, but also can help you build a new relationship, meet like-minded, why not?

So, a social network, choose a good user's direct manipulation of the object is not a mystery? Pinterest is an indirect way of being a social network between human beings through the object of pictures. Although the path is a bit long, it is still interesting to meet the needs of the user's relationship.

The second aspect can be seen from the perspective of electronic commerce.

We have said many times before, socialization and marketization, there is a basic contradiction. Doing market operations directly in a social network is very annoying. When we emphasize this contradiction, we actually emphasize that marketing is difficult to directly intervene in the social relationship between people. This is what we often say, good word-of-mouth, manipulation is too difficult.

But the emergence of "Interest Atlas" social networking sites may find a middle route for E-commerce and find a balance. The point is that the direct object of interest, first and foremost, is the picture of things and objects, not directly human. Users are interested in the picture, certainly contains a lot of product map, which for the enterprise's marketing intervention, to provide an excellent opportunity.

In other words, companies can provide a good picture of the product to a variety of "interest map" category of social networking sites, let the user take the initiative to collect and collection (not to mention the picture behind, there can be shop links), this way, not directly involved in and interfere with the site's user social relations (enterprises do not have to pull what fans, build relationships) , nor to the user hard to push information caused by disgust, the initiative is still in the hands of users, so they can frankly accept.

Enterprises and users, they are the object of the map for their respective operations, the kind of market-oriented forced intervention in the socialization of the contradictions, in the intangible was dispelled. Remember the organic integration of the electric quotient and socialization I mentioned in my last blog? Interest map "may be a new and noteworthy form of organic integration, which makes the transition between socialization and marketization smooth, and after too much business and consumer, they still keep their energy."

So, overall, the "interest map" can stand out, the "interest" of the indirect relationship between the role, and the image of this form of socialization and marketization of the contradictions between the buffer, is two important clues.

At the end of the article, the individual has always believed that the social power, the most need to pay attention to, is not to step on the social red Line, this is: the initiative and the right to choose must be given to the user. To put it bluntly, let the user take the initiative to find you and see you when they need it, and then you are just ready. The microblogging service I have previously advocated should develop "localized services", and I now recommend the "Interest map" site.

Next, will talk to you, "waterfall flow" behind, there are some what flow.

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Author: @ 曹宇 Charlie

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