Analyze 360 Search for why the double CTRL feature

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August 16, 2013 afternoon, 360 search launched the "Double Ctrl" function, the so-called "double ctrl" is just double-click the CTRL key can be in the desktop up to 360 of the search box, so that users can directly use 360 search related information. In fact, this is not the 360 initiative, back in the past, Google also launched a similar product, this shows that 360 and the war to the desktop, although this feature can be a large number of users to open the search page, but the author is still not very optimistic, the reason is very simple, that is for the general public users, How many users can accept this feature, the user's habit is difficult to change suddenly. For example: Early in the morning I want to use 360 search to find information, naturally, the first step I will open the browser, and then enter the Address bar 360 search domain name, or simply set 360 search as the default page. Even if I knew it would be difficult to adapt, of course it would take a time to transition.

As for the 360 search, why do you want to launch such a function? In fact, we all know that 360 of the flow of traffic from 360 browsers, this ratio reached 80%, and the real direct use of 360 of the traffic ratio of only 20%, so that 360 search relies mainly on 360 security browser. Without this browser 360 search is really going to die, why is this happening? Because a lot of small white users to 360 search as Baidu, 360 browser directly to the 360 search set to the default search engine. So the user is directly used for the aspect, I personally understand that Qihoo 360 to the 360 search and 360 browser more closely together, because 360 browsers have some shortcuts are commonly used, such as "Boss Key", in addition, Qihoo 360 also has a fist products: 360 security guards, The number of users can not be small peep.

In short, Qihoo 360 can put their own these several products tightly tied together, so that you can integrate the user resources of these products, give full play to this advantage, double CTRL may not have any innovative significance, but the idea of Qihoo 360 is good. Once some of Qihoo 360 's loyal fans are accustomed to the "double ctrl", so for the user experience, it must be a little promotion, and then to chat 360 of the first competitor search: Baidu, it is learned that Baidu has also launched similar products before, but because users generally can not accept, users use a few times, Finally, the search for this direction was canceled. At present, users have been accustomed to the "browser + search engine" use, the same 360 search the introduction of the "Double Ctrl" function will also challenge this traditional user habits. Habits are slowly developed, of course, the more convenient and quick more easily accepted by users, just a matter of time.

I think Qihoo 360 can try to guide the user to use this function, as to how to guide it? Whether you can alert the user on a 360 browser, or simply alert the user on the home page of the 360 search. Even a campaign to encourage people to use this function, no matter how to make more than 360 search users know that there is this function, and then to slowly change the user's habits, if 360 search can be successful, I think other search engines will be followed by the introduction of similar shortcut key features. For example, Baidu also has a lot of products, such as Baidu Audio and video, Baidu Browser, Baidu Input method, and so on, but Baidu Browser can not and 360 browsers, Baidu Input method can not be compared with Sogou, but Baidu may also learn from 360, to integrate their products, improve the overall user use rate.

Finally summed up: 360 and Baidu competition between one after another, but for the internet is not a good thing, at least to provide users with better products, better user experience, 360 search recently launched a third-generation search engine concept. In fact, from the search engine technology, Qihoo 360 and Baidu can not compare, after all, Baidu's technology has been quite mature, but Qihoo 360 's marketing idea is correct, using 360 security browser quickly occupied the search market second position. This makes Baidu feel the real crisis, the 360 search launch "Double ctrl" function, presumably hundred will certainly take certain measures, we wait and see. Anyway, the author will not use this function, because I do not have such a habit.

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