Analyze and summarize the problems existing in the marketing process of small enterprises ' microblog

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Weibo marketing is a big artifact, whether it is a large enterprise or small enterprises, many are now in the micro-bo marketing, micro-Bo as a very interactive marketing tool, in becoming one of our marketing methods, in fact, many small enterprises in the micro-BO marketing when there are many problems, The author observed and analyzed several small enterprises in the micro-BO marketing process and strategy, feeling there are a lot of problems, this article I will and you analyze some of it, I hope to communicate with you:

1, difficult to meet the needs of customers to find psychological

After all, small enterprises of their own size, and product types are relatively single, customers in the use of a long period of time easy to produce satiation psychology, and then the content of its micro-blog will also be reduced, at this time, the pursuit of freshness of customers has surpassed the product itself, the emergence of new products will quickly arouse their attention and purchase, The result is the loss of customer-type "fans" in small enterprises.

2, product quality and service level is lower than the customer's expectations

Whether it is any customer, we ourselves, in the purchase of products or services are expected to buy the best quality of the most cost-effective, customers for their own consumption behavior is a need to make a decision whether to achieve their own psychological expectations, such as you spend 100 dollars to buy a broken fan, Then the psychological will judge this purchase is not to achieve psychological expectations. Only the quality of service experience and product quality can make customers feel satisfied, only the first time to allow customers to achieve psychological expectations, then it is easy to continue to cooperate and maintain long-term cooperative relations. and small businesses often, the cost of the product is relatively low, the main focus is on the practicality, because it is difficult to achieve cheap, and small business funds are limited, there is no way to provide more after-sale or value-added services, so that customers will produce a disappointment, that is, not to reach the tone of the customer, In this way, customers will not continue to co-operate, serious instead will complain on Weibo, this will play a reverse effect.

3, strong competitors, the advantages of the enterprise is not obvious

Small enterprises in the competition in a relatively weak position. Product technology relies more on the support of large enterprises, it is difficult to carry on the Enterprise Micro-blog on large-scale product concept and brand concept of publicity, the use of micro-BO marketing capacity is limited. In addition, small businesses often have no awareness of children, it is difficult to arouse the attention of other micro-bloggers, micro-blog advocacy group naturally relatively small. leads to lower security for existing customers. It is therefore difficult to maintain a long-term cooperative relationship.

4, customer relationship is rigid, lack of customer care

Small enterprises in the management process is more of the customer as the object of product sales, rather than as a friend of the enterprise, in the product or service transactions end, the enterprise will automatically end the relationship with customers, no longer with customers to maintain timely communication and communication. In order to save costs, small micro-enterprises have little customer care activities. Customers will produce their own feelings of not being concerned, reduce the goodwill of the enterprise, and ultimately choose to transfer the transaction object. In fact, the reason why Weibo is so hot, it is very important that the interaction is strong, maintain good customer relations, regular and customer interaction, and the occasional holding some care activities, not necessarily how much money, may be just a small gift will make customers feel very warm.

Well, the above is my observation and comparative analysis of several points, of course, need to say that, these are just I observed a few small enterprises in the micro-bo marketing process of some of the problems, may not have universality, or exchange-oriented!

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