Analyze e-commerce software

July 19, at the press conference on the 28th China Internet Development Statistics Report , Zhang Pedong, deputy director of Commerce and Information Technology Department of Mofcom, said this year expected Online shopping will account for 4.5% to 5% of total retail sales of consumer goods in the whole society. According to relevant data, the second quarter of China Mobile internet market size of 7.79 billion yuan, which accounted for 27.9% of mobile E-commerce, only lower than mobile value-added services.

Today, the domestic mobile phone users 890 million, 3G users 73.76 million. Taobao has more than 10 million users per day on the phone.

According to the survey data show, people's preference for mobile phone basic applications for music playback, communication, photography. So there are so many applications around these three basic functions. E-commerce and photography are closely related to the basic function. With geographical location services, E-commerce has also become a pioneer in water testing and mobile applications.

At present, the mobile E-commerce software is often contacted by six main categories: online shopping, second-hand trading, mobile payment, shopping sharing, group purchase category, parity and discount query categories.

I. Online shopping

Online shopping is the most commonly used Taobao, as well as customer-type brand clients, such as Van, Jingdong, the two software ratings have four stars. They are more responsible for hosting shopping guides and for web-side content services.

Because Taobao's business is very complex, so the application of Taobao itself is split into several clients to achieve. For example, Taobao lottery, Taobao boutique, Taobao buy, Taobao Woman Street, Taobao ued Department design and Development, there are third parties, quality levels are not aligned.

Taobao client is designed by ECHO. This may be one of the reasons why the interface doesn't change much each time you upgrade. The design is exquisite, the function is very complex, causes many logical relations, the operation is very easy to collapse. It's too heavy for the mobile end. But because there is a wealth of commodity libraries and reliable logistics inquiry services, these are temptations.

According to Dcci data, the three major categories of goods purchased by people are apparel/luggage/shoes, it digital/home appliances, books/audio-visual. I guess Taobao client "casually stroll" in the recommendation is based on this rule design. And we find that the most influential consumer Web site is actually the main selling these three kinds of goods started.

Relatively speaking, every guest, Jing Dong, excellent client is lighter, more targeted.

These brands now have ipad clients, and tablet clients are better suited to pinpoint and quickly buy than mobile clients.

Two. Second-hand Trading class

Because people's daily life will produce a lot of goods can not be independently consumed, the online second-hand trading industry began to rise, just started with the localization of information services, and later more and more sites to this as a way of profit to develop second-hand trading functions.

The best thing about second-hand trading is that people sell. Very simple, not to the same city all kinds of information loaded to a small client, on two functions, according to the distance to choose to buy second-hand goods, release their second-hand goods to sell.

Another good example is the foreign software zaarly, which deals with people in the vicinity.

Because the mobile device can share geographical location, and have a good photo function, so the online message, offline trading mode becomes more convenient and quick.

Three. Mobile Payment category

Mobile payment is a mobile shopping and consumption of auxiliary means, the current commonly used is Alipay. Website records have been downloaded more than 10 million times.

Mobile Alipay so that each payment item in the form of icon to show more clearly in front of us. and use the mobile phone with the camera and screen, through the camera scan in the screen display bar code to complete the other payment account identification. All kinds of sensors are fully utilized as the interactive way of payment, Silicon Valley start-up company Naratte launched Ultrasonic mobile payment service, Tabbedout Company adopts Bluetooth technology, other such as photo, fingerprint, input and so on. At present, in the mainstream intelligent machine, Bluetooth, GPS, camera, electronic compass, 3D acceleration, air pressure measurement, NFC and other sensors have gradually become a standard configuration.

The characteristic of the mobile end device determines that the mobile payment will replace the existing payment method and become the mainstream. A few days ago, South Korea's Tesco made an outdoor marketing, trying to use mobile phones in the subway to take a two-dimensional code for shopping, and the mobile end to pay. Soon things went home at the same time as people. Mobile payments will also change the way items are purchased online.

Four. Shopping Sharing class

Social electronic commerce began to rise at the end of last year. 80% of people are willing to comment on the goods they have purchased. But the most likely time to share is when the goods are open. The instant sharing of mobile phone features, better meet the needs of people.

Now shopping to share the main or vertical category, and online shopping with the purchase of a combination of sharing.

For example, beautiful said and Mushroom street, and women shopping, operating content for clothing, clothing, skin care products. Cooperation of the business is mainly this kind of merchandise business and Taobao shop.

Beautiful said the client has Taobao pictorial shadow. Basically released content is Taobao store hair of the United States and share. The current web-side group buying attempt is immature, so there is no client development. And the client of Mushroom Street is to be released in August. I don't know what is different from beauty.

There are a lot of domestic and mobile phone from the beginning of the use of shopping sharing applications, such as lattice box. There is no web side yet. The main is to help people quickly find friends are using the goods. Communicate and share.

Later also wired to share the shopping. Combined with photos, immediacy, these handheld side advantages will make the shopping sharing more authentic and effective.

Five. Group buying category

Group buying sites are always quick-impact, including apps, which are imperfect in design. The details are not handled well and often fall apart. May be the web side of the simple page can temporarily meet people's aesthetic and purchase needs, so in addition to the United States, handle and some group buy navigation station has clients, other group buying sites have not yet out of the client.

Generally preset the surrounding group buying function, through positioning, map to show us around the group buying. But the function is not perfect, basic search not to the surrounding group buying.

Group buy mobile should be the intention to provide better after-sale, so map function, comment on the function is to be able to try the place, like the recent said Amoy such software.

Six. Price comparison, discount, query category

These software are all better to stimulate the desire to buy or save time for everyone to provide services. Now there are nearly 10 kinds of Chinese consumers for the use of parity software, such as quick shot, I check, magic Print, and so on, mostly for free download.

The goods on the online mall are relatively easy to access and update. But offline goods comparison in the current Chinese market can only be limited to the relatively large supermarkets in some conventional goods parity.

The information of the discount class is more difficult to obtain than the price, so now most of the discounts are published by the company which has a large amount of data information from the online business circle. Love-folding, Tintin concessions are such properties.

Query class mainly refers to courier number inquiries, foreign deliveries is very famous, charging software, can only query foreign parcels express information. Domestic found no special use of express query software. General customers have their own logistics, courier mainly for Taobao business services, and Taobao itself has provided express inquiries, so the Special express software demand is not small.

Quickly get instant and useful product information to help make a purchase decision. And through the convenience of mobile terminals, to realize the service online to offline. These are the future that mobile electronic commerce gives us to plan. The integration and standardization of China's offline services industry requires a long process, and the mobility of e-commerce may accelerate this change.