Analyze new station keyword competition and make optimization plan

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Two weeks ago, I received a new website optimization list, the promotion of keywords: amorphous, nano-crystalline, ultrafine crystal. These few key words in addition to the amorphous more difficult, other keywords are not very competitive. The following author first analysis of the site's main keywords amorphous competition and then make the optimization plan. Baidu about amorphous, related search volume has 6.74 million, spents 0.540 seconds. A cursory look at the top three pages of the rankings, there are only two independent domain names of the site ranking in the home, the second third page is all industry site rankings, and the top of the enterprise station or no optimization traces of the site, so you can say that the key word amorphous although there are 6 million of the search volume, but the strength of the competition is not big, An estimated two months of energy, the rankings should be no problem.

Then analyze the comprehensive information of my station. The first analysis is the station, the station program is good, the site was soon on the major search engines included, and the site layout is clear, concise structure, and not many JS code, animation is very small. However, there are deficiencies in the site, which is the site all the internal page title and the first page title exactly the same.

Then the following is the analysis of the site and the chain of the situation, through Webmaster tool query results are:

Included:

Baidu: 12, google:61 yahoo:21

Reverse Link:

Baidu: 12, Google:1 yahoo:114

Through the above data can be seen in the current site and outside the chain is not optimistic, even if the keyword competition is low, can not expect to have a good ranking in a short time.

Website Optimization Program

Change the title of each page of the website

The company profile, contact us, such as the title of the page into a separate title, really steal modify can use the Nofllow property so that spiders do not crawl these unimportant pages; Product details and News Center the number of pages can be increased by the title of the page to the product title + company Name and article title + company name. The method is to use a variable in the title property to bring up the product title or article title.

Second, enrich the content of the site to increase the site included and enhance the weight of the site

As far as possible every day to update the site, do not update every day at least three days to update once, the requirement to regularly update the content of the site, so as to better guide the spider to crawl the content of the frequency.

Third, to increase high-quality external chain

In the site weight is not high, the need to increase more high-quality outside the chain, to attract spiders often patronize the site, keep the site Baidu snapshot. The way to increase the chain: Friendship Links, forum signatures, blog Group building and so on.

Promote the website, improve the website traffic

Do a good job of website user experience, increase the website stickiness, reduce the bounce rate of the website, promote the website method to increase the website traffic appropriately to the website ranking also has the very big help, main promotion way: forum post, Tianya question and answer, Baidu knows, QQ mass advertisement information, QQ Mail mass, etc.

The above content for the author of the preliminary analysis of the new station and the previous optimization program, I hope that the optimization of similar keywords or site friends are helpful, welcome to reprint this article, the source of the article: amorphous http://www.fsmfx.com/, starting in the A5 webmaster network, by Foshan SEO Blog blogger Gen Y original, Please keep the source of the article and author's copyright in the form of link, thank you for your reading.