Analyze SEO Integrated Marketing steps

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With the advance of information, the number of Internet sites is countless, a dime, do not mean that the site has access, wine is also afraid of the alley deep, in the site did not form a climate before it is impracticable. How to make your site late, dig your potential customers, filter ideas, do the whole station SEO Integrated marketing program, let the website launched. So how do you integrate marketing? below Seoer and everyone talk about SEO integrated marketing steps:

Site positioning

General website, only from the appearance and function of the start, did not consider the site's marketing factors, so, general site search does not have a good ranking, therefore, it is difficult to improve the conversion rate of the site. Site positioning according to industry prospects and market planning, to determine the marketing positioning objectives, simply, to strengthen the site's user experience and site optimization, create marketing-oriented websites.

Second, the choice of key words

Site positioning, it is necessary to analyze the site-related industry keywords, what is the kind of keywords can bring site users, bring real traffic, which is the key to search marketing. In the selection of the key process, to stand in the customer's point of view to analyze, make good core keywords and long tail keywords.

III. Website Architecture Planning

After the keyword is confirmed, then, through how the website structure can realize the accurate promotion of the keyword, in order to get better search rankings? To achieve this goal, the need for a reasonable web site architecture planning.

To do a good job of website planning, you need to be proficient with the following tips:

1, domain name selection, to choose Strong in the site brand name, after all, do stand to consider long-term, do short, the advantages of the domain name ranked as: COM, cn, com. CN, NET, net. cn。

2, the site space rental, site space to choose fast, stable space, as far as possible to choose a larger host, not for a moment of small profits, but damage the long-term development of the site, but also to detect the server IP has not been punished by the search engine, lest the site is affected.

3, according to SEO planning good site column, reasonable add settings, including RSS settings, site map, the use of static Web pages.

4, inside and outside the station connection. According to the structure of the site, the use of the key words in the internal and external links, there are use to improve the weight of the site, improve the quality of the site.

5, User experience: From the website impression, website function, website usability, website content and other comprehensive factors to improve the site environment, improve the user experience, more favorable to improve the site conversion rate.

6. Don't cheat.

IV. website Promotion

Promotion is the focus of network marketing, how to promote the site, you can use the following methods.

1, event promotion;

2, video promotion;

3, forum promotion;

4, blog promotion;

5, mail promotion;

6, optimize the promotion;

7, offline promotion;

8. Mass promotion of information;

9, soft text promotion;

10, social network promotion;

11, bid ranking promotion;

12, Word-of-mouth promotion;

13, the original content promotion.

Wait a minute. Consider the actual situation, the formulation promotion strategy, the method does not seek many, but refinement, the website achieves the ACME.

V. Website operation

Website on-line, the promotion, will have the user to visit the website unceasingly, at this time, needs to analyze the user to be able to visit. Users have any good advice on the site needs, such as placing eye-catching contact service, better let the flow into the user. Better to improve the site to the same.

Six, after the above five steps, the late to do a good job in the site maintenance, including the update of the program, data updates, and so on, to change the strain. Reasonable at any time to adjust the marketing plan, slowly cultivate, unremitting efforts to make the site become the industry leader.

SEO Consultant: seoer yuan site: http://www.noseo.org.cn/

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