Analyze SEO: Use "hot event" to break through the bottleneck of Traffic (v)

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SEO optimization is for what? Needless to say is to promote the site rankings. But what is the promotion site ranking for? The answer is yes, to enhance the web traffic, so as to facilitate the realization of the ultimate goal. Some sites, although the content is often updated, the optimization also do a good job, but the flow is always like a bottleneck on the same. How to solve this problem? Binary system believes that the use of hot-spot events to import traffic is more likely to break through traffic bottlenecks.

One: Find hot spots

The first thing we need to do is look for hot spots with news sources, but how do we find them? Many people say, do Baidu search the top three of the event is not it? Well done, tens of thousands of traffic a day is not a problem. But I do not agree to do too hot hot events. If a word can bring tens of thousands of traffic to your site, then your site is not far away from the seal, not alarmist, seoer also know this truth. How to find hot spots? Mainly grasp the following two points for screening:

A: Industry topic screening

The first thing to do is to select the right direction, some stationmaster only look at its heat, then the article processing or original, ignoring its website relevance. First of all, if such a large number of articles appear in the site, the time has long been to reduce the theme of the site, the end result is that the search engine does not know your direction of development, can not give you sufficient positioning in the keyword. Although a short period of access to some of the flow, but if once lost the "hot event" of the supplement, the flow will decline with the day, can not stay the user, and then look back, the number of its own keywords may have disappeared. Therefore, the choice of keywords must conform to the development of their own web site areas. Select the right for their own field of hot events to enhance the site's field of industry value.

B: Avoid grazing topics

Hot-spot events are good, but improper selection will also bring disaster to the site. Do not think that the other site after the release does not matter, you can still rewrite the release. Some websites can make a lot of comments about "celebrities" or events and so on, which is capital. But as a grassroots webmaster, choose inadvertently more easily be search engine "blocked". This is not alarmist, in fact the same examples abound. such as: Military hot spot, easy to produce "political topic". "Yan Door photo" is easy to deal with sex topic. And so on, and so on the topic of the subject of friction, small stationmaster or not choose good. Although the topic of moderate hype is easy to carry, but not everyone has its ability to withstand. Do not expect the Internet to be absolutely fair, no money extravagantly investment is only a relatively fair.

Second: The writing of hot events

How to write good hot events is the key to the success of an article. Select a good hot event, we have to do is only the false original event, or to join their own ideas for adaptation creation? The author has to say that the use of hot spots to grasp the choice of degree. The keyword is too hot, a common website will be the home page is also a problem. But even if you do it, the energy you bring will be the result of being blocked. Webmaster do not expect a keyword can serve the site to bring tens of thousands of traffic, even if the hot event to do traffic should also follow the "long tail" of the choice, according to the need to still take the number to suppress the flow of the strategy. So, after choosing a good hot event, we should start writing a long tail. The long tail of keywords, the long tail of the title. For example, today Baidu search rankings of up to 200,000 of the keyword "I bribed" extended: "I bribed", from India "sun" into China can fight for anti-corruption? "Seizing on hot spots is simply quantifying this keyword." And its title also tightly buckle "I bribe" the word itself to elaborate the concrete content. Before this incident, did not want a few people to do such a keyword? In fact, a lot of hot spots in the network, not a bit to choose some content of Baidu rankings. For example, the recent "Electric circle" This word did not appear in the Baidu search rankings, but if the word can take the lead in one step to do first, in a short time is it not a hot event triggered the source of traffic? But even optimizing the recent term "KK103" is optimized to the first. Driven by the main key word "electric Business circle" ranking is necessarily not low. This does not make the transition explanation, the author why mentions KK103 many seoer all knew.

In short, the binary network work together with Beijing SEO (www.seostudy.org) that: the use of hot spots is to break through the flow and ranking of a path. But if the use of improper also played a counterproductive role. But for this point as long as it is not very greedy is not a problem, eat a big fat always do not, break through the bottleneck of the development of steady and the development of the site is the long-term strategy!