Analyze the basic steps of search engine marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Search engine marketing is the use of search engines generated by a network of marketing methods, at present, most netizens are using Search engine query search information, search engine marketing is for users to search for information, the site related information, better promotion to target customers, so that the site quickly achieve cost-effective, improve business value. , search engine marketing is mainly through the search engine to carry out network marketing and network promotion, is one of the main methods of network marketing, the following seoer and everyone analysis of network marketing basic steps:

I. Industry Analysis:

According to the site of the relevant industry, analysis of what the target people need, query what, how to better service.

21. Industry Survey:

Analysis of Web site users through what to enter the site, mining target users related search keywords, at the same time to investigate competitors, the main use of what promotion, the whereabouts of key words, summed up the group of keywords.

Third, the user experience:

Users of the site to develop the site function, site structure, page layout, site content and other factors of the comprehensive design, to improve the site environment, improve user experience, better adapt to the development of the site, improve conversion rate.

Iv. Search Engine Optimization:

According to the key phrases of the analysis, optimize the title tag, optimize the meta description, optimize the title, the keyword layout on the page and the structure of the internal link, animation, picture and other comprehensive factors, so that the site more in line with the search engine standards, search engine promotion, improve the weight of the site, better Get the keyword rankings.

At present, search engine marketing is a small investment, cost-effective, high-quality fast access to search engine traffic. Through search engine marketing more mining site potential customers, improve user conversion rate, generate business value.

Author: seoer Cherish the original site: http://www.noseo.org.cn/copyright, reprint must be linked to the form of the author and the original site and this statement.