Analyze the details of the chain construction in Sohu news channel

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Sohu Portal News Platform I think a lot of people are very familiar with. I have been accustomed to getting the latest news from the news section of this portal every day. Sohu can be so attracted to the author in addition to a large number of fresh news, Sohu News can be so successful, the key point is a good user experience. Maybe we usually just focus on the news, for Sohu News design details and not much care, the author today and share with Sohu news channel inside the chain design small details, hope to give you in the news information in the chain construction has enlightenment.

We know that the general content of the site on the first page of the different columns are directly to the content of the article page, and the anchor text of the link is generally the title of the relevant content. But Sohu News Channel's homepage is how to do? Let's look at the picture below.

The picture above is the first page of Sohu news channel that I intercepted when I wrote this article. may be a while to Sohu News Channel Home page is not the content of the above, but even if the text content is not the same, this form of display will not change, then the author on a simple analysis of the design of a few small details:

1. We see the link in the black box in the figure. Looks like an article: "Changsha mother sent to test in a car accident daughter tearful into the examination room," but actually is not, when we click on the link after the entry is a topic page. The following figure shows the theme page for this year's college entrance examination.

2, the link in the red box. We see these related news is really the title of the article, pointing to the above mentioned in the topic page of the article.

Based on the examples above, we can analyze this:

1, "Changsha mother sent a car accident daughter tears into the examination room" link is "2012 College Entrance Examination" theme page. Although the title of the topic page is not "Changsha mother sent to test in a car accident daughter tearful into the examination room", but "Changsha mother sent to test in a car accident daughter tearful into the examination room" and the 2012 college entrance examination of the topic is closely related. And this anchor text will be based on the occurrence of related news events and constantly change, but no matter how the anchor text changes, the link to the topic page is unchanged.

2, "senior three boys before the test suicide" link is the corresponding article content page, we from the news content page of the breadcrumbs navigation bar can also see its related topic page dependencies.

Sohu News channel The inner chain of the homepage Why do you do this? Presumably judged as:

1, although the first page anchor text content and the title of the target pages is not the same, but because content has a high degree of relevance, search engines can be well identified, and if we do so can be very good to guide users to the relevant topic pages, so that users can more clearly understand the latest relevant news information.

2, this design in addition to attract users to facilitate the user to browse the effect, you can also let our site's news homepage more concise and clear.

Of course, the effect is not only these two points, here is unknown talk. So where can we use this setting? In addition to the use of the topic page, we can also be in our website section page, two domain name, channel page, etc. all use this method, then how to operate?

First, according to the Sohu News Channel homepage Design, our content set two titles, the homepage gives the topic or the Column page link is the newest article concise title, the title should not be too long, this title attracts the user to reach the topic page the effect. For example, we see the Sohu News Channel Home page of the short title of the topic for "Changsha mother sent to test in a car accident daughter tearful into the examination room," and the actual title of the article is "mother sent the test in a pool of blood candidates tearful into the examination room."

If we have several relevant news events on the home page, don't let each piece of content point to a topic or column page. This will make visitors feel cheated and clicked. All we have to do is point the first new news to a topic or column page, while others point to the relevant content page.

Third, we in the Sohu News Channel related topic page can see the homepage points to the topic page The news to place in the Change topic page The first position, we do this to let the user click into the topic or the catalogue page after the first eye can see, does not feel is deceived.

The above is the article research Sohu News channel home chain of some small details, the specific approach to believe that many CMS station system can be competent. I hope this article for everyone in the information site in the construction of the chain to help. This article by Taobao Crown Shop http://www.jgdq.org exclusive feeds, reprint please leave the link, thank you!